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Handbook on Brand and Experience Management Hardcover – February 1, 2009


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Editorial Reviews

About the Author

Edited by Bernd H. Schmitt, Robert D. Calkins Professor of International Business, Columbia Business School and Executive Director, Center on Global Brand Leadership and David L. Rogers, Director, Center on Global Brand Leadership, Columbia Business School, US

More About the Author

David Rogers teaches at Columbia Business School, in New York City, where he is executive director of the Center on Global Brand Leadership. He speaks at conferences worldwide and has consulted and advised numerous companies and nonprofits, such as SAP, Eli Lilly, and Visa. He also plays the sax.

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