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7 of 10 people found the following review helpful:
4.0 out of 5 stars
An authoritative compendium on Brand Management,
By A Customer
This review is from: The Handbook Of Brand Management (International Management Series) (Hardcover)
David Arnold has succeeded in bridging the hiatus existing between fact and fiction;theory and practice. I find the book quite refreshing and exciting. No doubt, students and Marketing practitioners will find it handy and extremely useful
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The Handbook Of Brand Management (International Management Series) by David Seven Project Arnold (Hardcover - March 21, 1993)
Used & New from: $0.02
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