Amazon.com: Handbook of Consumer Motivations: The Psychology of the World of Objects. (9780070167803): Ernest Dichter: Books

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Handbook of Consumer Motivations: The Psychology of the World of Objects. [Hardcover]

Ernest Dichter (Author)

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Product Details

  • Hardcover
  • Publisher: McGraw Hill Text (June 1964)
  • Language: English
  • ISBN-10: 007016780X
  • ISBN-13: 978-0070167803
  • Product Dimensions: 8.1 x 5.7 x 1.6 inches
  • Shipping Weight: 1.6 pounds
  • Amazon Best Sellers Rank: #588,718 in Books (See Top 100 in Books)

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