• List Price: $130.00
  • Save: $86.54 (67%)
Rented from RentU
To Rent, select Shipping State from options above
Due Date: Dec 20, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Used: Acceptable | Details
Sold by FlippingPages
Condition: Used: Acceptable
Comment: This is an acceptable book. It may be worn with significant highlighting and writing. Ships directly from Amazon. Eligible for free super saver shipping.
Access codes and supplements are not guaranteed with used items.
Add to Cart
Qty:1
  • List Price: $130.00
  • Save: $16.44 (13%)
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Trade in your item
Get a $17.22
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Handbook of Consumer Psychology (Marketing and Consumer Psychology) Hardcover – February 8, 2008

ISBN-13: 978-0805856033 ISBN-10: 080585603X

Buy New
Price: $113.56
Rent
Price: $43.46
19 New from $113.56 16 Used from $51.38
Rent from Amazon Price New from Used from
Kindle
"Please retry"
$24.74
Hardcover
"Please retry"
$43.46
$113.56
$113.56 $51.38

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Handbook of Consumer Psychology (Marketing and Consumer Psychology) + Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Price for both: $129.39

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE
Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Series: Marketing and Consumer Psychology (Book 4)
  • Hardcover: 1290 pages
  • Publisher: Psychology Press (February 8, 2008)
  • Language: English
  • ISBN-10: 080585603X
  • ISBN-13: 978-0805856033
  • Product Dimensions: 10.2 x 7.1 x 2.4 inches
  • Shipping Weight: 5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #915,480 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading experts on these topics. Chapters from Kassarjian and Robertson's (1991) edited Handbook of Consumer Behavior proved to be a mainstay for consumer behavior PhD seminars for a decade. I expect the Handbook of Consumer Psychology to play a similar role for established researchers and graduate students over the next decade." – John G. Lynch, The Fuqua School of Business, Duke University

"This handbook assembles a superb slate of top researchers who expertly explore the field of Consumer Psychology with impressive depth and breadth. From classic perspectives (such as information processing, attitudes, motivation, and behavioral decision research) to up-to-the minute cutting-edge research areas (from well-being to neuroeconomics), this handbook has everything one could ask, and more. This book is truly a must for anyone with an interest in why people consume." - Joseph Priester, Marshall School of Business, University of Southern California

Customer Reviews

5.0 out of 5 stars
5 star
2
4 star
0
3 star
0
2 star
0
1 star
0
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

By Francisco on November 17, 2013
Format: Hardcover Verified Purchase
One of the most comprehensive books in the field, that should be on the bookshelf of anyone connected with the consumer psychology area. It is almost impossible to find a subject that is not covered in this work. 5 stars.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Scott Brown on November 28, 2012
Format: Hardcover Verified Purchase
A must have. If you want to start at the beginning, this is your resource. Comprehensive and detailed. A pro would do better than a curious beginner with it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search