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Handbook of Consumer Psychology (Marketing and Consumer Psychology)

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ISBN-13: 978-0805856033
ISBN-10: 080585603X
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Handbook of Consumer Psychology (Marketing and Consumer Psychology) + Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
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Editorial Reviews

Review

"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading experts on these topics. Chapters from Kassarjian and Robertson's (1991) edited Handbook of Consumer Behavior proved to be a mainstay for consumer behavior PhD seminars for a decade. I expect the Handbook of Consumer Psychology to play a similar role for established researchers and graduate students over the next decade." – John G. Lynch, The Fuqua School of Business, Duke University

"This handbook assembles a superb slate of top researchers who expertly explore the field of Consumer Psychology with impressive depth and breadth. From classic perspectives (such as information processing, attitudes, motivation, and behavioral decision research) to up-to-the minute cutting-edge research areas (from well-being to neuroeconomics), this handbook has everything one could ask, and more. This book is truly a must for anyone with an interest in why people consume." - Joseph Priester, Marshall School of Business, University of Southern California

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Product Details

  • Series: Marketing and Consumer Psychology (Book 4)
  • Hardcover: 1296 pages
  • Publisher: Psychology Press (February 8, 2008)
  • Language: English
  • ISBN-10: 080585603X
  • ISBN-13: 978-0805856033
  • Product Dimensions: 2.5 x 7.2 x 10.2 inches
  • Shipping Weight: 5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #905,803 in Books (See Top 100 in Books)

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By Francisco on November 17, 2013
Format: Hardcover Verified Purchase
One of the most comprehensive books in the field, that should be on the bookshelf of anyone connected with the consumer psychology area. It is almost impossible to find a subject that is not covered in this work. 5 stars.
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By Scott Brown on November 28, 2012
Format: Hardcover Verified Purchase
A must have. If you want to start at the beginning, this is your resource. Comprehensive and detailed. A pro would do better than a curious beginner with it.
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