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0 of 1 people found the following review helpful:
4.0 out of 5 stars
A good place to start,
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This review is from: The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing (Paperback)
This is one of the only books on field marketing out there. It reviews what Field Marketing is, what it does, who should do it. It talks about how to go and develop a field marketing team, and how to determine ROI.
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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing by Alison Williams (Hardcover - January 28, 2008)
$35.00
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