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2 Reviews
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5 of 5 people found the following review helpful:
4.0 out of 5 stars
Helping hand for a new position,
By Rams Moon (Atlanta, GA) - See all my reviews
This review is from: Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Hardcover)
I am new in my Integrated Marketing Position, and while I have an MBA it has been at least 7 years since I got it and had anything to do with marketing. So this book was a perfect refresher course and a perfect "catch up with the new thoughts and trends". It is a quick and easy read, with lots of reality to back up its statements. Even though it is a simple read it is thought provoking along with providing action items, which is always a good combination, make me think, but also give me a way to act on that thought.
4.0 out of 5 stars
Part of Segmentaiton Library,
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This review is from: Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Hardcover)
I do several segmentaitons for various clients each year. One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Custom... by Art Weinstein (Paperback - April 22, 2004)
$44.50 $40.35
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