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A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
 
 
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A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies [Paperback]

Klaus Bruhn Jensen (Editor)

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Book Description

0415225884 978-0415225885 May 12, 2002 1st
A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.

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Review

'An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.' - Sonia Livingstone, London School of Economics and Political Science

About the Author

Klaus Bruhn Jensen is Professor in the Department of Film and Media Studies, University of Copenhagen and Adjunct Professor at the University of Oslo. His previous publications include A Handbook of Qualitative Methodologies for Mass Communication Research (coeditor, 1991) and News of the World: World Cultures Look at Television News (editor, 1998), both published by Routledge.

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Inside This Book (learn more)
First Sentence:
Contrary to a widespread notion, the humanities are not direct descendants of classical Greek philosophy (Kristeller 1961: 3-23). Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
empirical media studies, qualitative reception studies, quantitative audience research, actant model, decoding studies, cultivation research, technological media, humanistic research, reception analysis, overhearing audience, media field, gratifications research, media fiction, social structuration, content analysts, fiction production, quantitative traditions, quantitative projects, quantitative content analysis, computer media, interpretive repertoires, critical linguistics, different research traditions
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Big Sleep, Cold War, New York, Payne Fund, Review of the Year, Klaus Bruhn Jensen, Los Angeles, Third World, David Bordwell, Gulf War, Max Weber, Nancy Miller, Christian Metz, New Criticism, Orson Welles, Soviet Union, The Men's Channel, Edward Ross, European Union, Executive Producer Miller, General Sternwood, Lifetime Television, National Television Violence Study, Paul Lazarsfeld, Siegfried Kracauer
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