The Handbook of Organic and Fair Trade Food Marketing [Hardcover]

Simon Wright (Editor), Diane McCrea (Editor)

Book Description

ISBN-10: 1405150580 | ISBN-13: 978-1405150583 | Publication Date: March 27, 2007 | Edition: 1

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Editorial Reviews

Review

"This book makes an excellent contribution to the organic movement by providing a detailed analysis fo the market for, and the marketing of, organic products. As such it assists in filling in the void that exists between narrowly focused academic publications, topical journalism and consumer publications that focus on why organic and where to get it from. However, as the title indicates, it goes further by including consideration of the fair trade label"

Garden Organic

"Although the book originates from the United Kingdom, the issues surrounding the organic and fair trade consumer are applicable throughout the world"

Garden Organic

"...this book is relavant to a wide audience among those who have an interest in customers who purchase organic and fair trade products. It offers the substance that any academic or policy maker requires and the practical insights that are sometimes so hard to obtain. By including consideration of some of the current trends, it is also valuable to any business that is considering how to position itself and make a long term commitment to the organic and fair trade areas"

Garden Organic

Book Description

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for "better" food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

See all Editorial Reviews

Product Details

• Hardcover: 312 pages
• Publisher: Wiley-Blackwell; 1 edition (March 27, 2007)
• Language: English
• ISBN-10: 1405150580
• ISBN-13: 978-1405150583
• Product Dimensions: 9.7 x 7.2 x 0.9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,099,856 in Books (See Top 100 in Books)