Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Paperback – May 20, 2004
"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
Customers Who Bought This Item Also Bought
About the Author
Dr. Galician is the author of "Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence," which was honored as a Recommended Resource the Center for Media Literacy, and a forthcoming tradebook for the general public, "Dr. Galician’ s Prescriptions© for Getting Real About Romance: How Mass Media Myths About Love Can Hurt You." The centerpiece of both books is her widely used Dr. FUN’ s Mass Media Love Quiz© , which she has administered on national television. Her Dr. FUN’ s Stupid Cupid & Realistic Romance® Awards for massmedia portrayals of sex, love, and romance are announced each Valentine’ s Day as a media literacy service. She is also the editor of the "Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics," and she was guest editor of a special double issue of "American Behavioral Scientist" (September & October 2004) that she devoted to media literacy. Her research of television’ s good news and bad news (“ The American Dream & the Media Nightmare” ) has been published in "Journalism Quarterly," "The Journal of Mass Media Ethics," and "Southwestern Mass Communication Journal." She maintains two Web sites with media literacy resources: cronkite.asu.edu/drfun/ and www.RealisticRomance.com.
Debra L. Merskin is an Associate Professor and Communication Studies Sequence Coordinator in the School of Journalism & Communication at the University of Oregon. Her Ph.D. (1993) is from the S.I. Newhouse School of Public Communication, Syracuse University, and her Master of Liberal Arts degree (1989) is from the University of South Florida, Tampa. Her research appears in journals such as "Journalism & Mass Communication Quarterly, The Howard Journal of Communications, Sex Roles," and "Journalism Educator," and in book chapters in "Growing Up Girls, Dressing in Feathe"rs, and "The Girl Wide Web." She is currently writing a book on race, gender and media (Blackwell). She teaches courses in communication and cultural studies, media and society, sex, love, romance, and media, and girl culture and the media.