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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Paperback – May 20, 2004


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Editorial Reviews

Review

"A FASCINATING HANDBOOK FOR PRACTITIONERS AND STUDENTS. . . . COMPREHENSIVE. . . . The content and presentation are superb. -- Dr. Ronald A. Nykiel, CHA, CHE, Conrad N. Hilton Distinguished Chair, University of Houston; Author of Marketing Your Business: A Guide to Developing a Strategic Marketing Plan --This text refers to the Hardcover edition.

About the Author

Dr. Mary-Lou Galician is a media literacy advocate who lectures and consults nationally and internationally. She is frequently interviewed and cited by the mass media and is Head of Media Analysis & Criticism in the Walter Cronkite School of Journalism & Mass Communication at Arizona State University, where she created the popular course, Sex, Love, & Romance in the Mass Media. A former newspaper columnist, public television producer/director and nighttime talkshow host, and national marketing and advertising executive, she earned her doctorate in 1978 from Memphis State University (now University of Memphis), with a clinical residency in Human Values & Medical Ethics from University of Tennessee Center for the Health Sciences. She was the University Fellow in Broadcasting at Syracuse University (M.S., 1969) and a Conolly College Scholar at Long Island University (B.A., 1966), and she was named a national 2005-2006 AEJMC/ASJMC Journalism Leadership in Diversity (JLID) Fellow.
Dr. Galician is the author of "Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence," which was honored as a Recommended Resource the Center for Media Literacy, and a forthcoming tradebook for the general public, "Dr. Galician’ s Prescriptions© for Getting Real About Romance: How Mass Media Myths About Love Can Hurt You." The centerpiece of both books is her widely used Dr. FUN’ s Mass Media Love Quiz© , which she has administered on national television. Her Dr. FUN’ s Stupid Cupid & Realistic Romance® Awards for massmedia portrayals of sex, love, and romance are announced each Valentine’ s Day as a media literacy service. She is also the editor of the "Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics," and she was guest editor of a special double issue of "American Behavioral Scientist" (September & October 2004) that she devoted to media literacy. Her research of television’ s good news and bad news (“ The American Dream & the Media Nightmare” ) has been published in "Journalism Quarterly," "The Journal of Mass Media Ethics," and "Southwestern Mass Communication Journal." She maintains two Web sites with media literacy resources: cronkite.asu.edu/drfun/ and www.RealisticRomance.com.
Debra L. Merskin is an Associate Professor and Communication Studies Sequence Coordinator in the School of Journalism & Communication at the University of Oregon. Her Ph.D. (1993) is from the S.I. Newhouse School of Public Communication, Syracuse University, and her Master of Liberal Arts degree (1989) is from the University of South Florida, Tampa. Her research appears in journals such as "Journalism & Mass Communication Quarterly, The Howard Journal of Communications, Sex Roles," and "Journalism Educator," and in book chapters in "Growing Up Girls, Dressing in Feathe"rs, and "The Girl Wide Web." She is currently writing a book on race, gender and media (Blackwell). She teaches courses in communication and cultural studies, media and society, sex, love, romance, and media, and girl culture and the media.
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