Handbook for Public Relations Writing
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More About the Author
TOM BIVINS is a professor in the School of Journalism and Communication at the University of Oregon. He has worked in broadcasting, advertising, public relations, and as a graphic designer and editorial cartoonist. He is slightly overeducated, but doesn't let that get in the way of having fun with words and pictures.
He is the author of books on media ethics, public relations writing, publication design, advertising, and newsletter publication. He also has published a couple of children's books with his brother and a small book of poetry (all on his own).
He primarily teaches ethics to journalism students. Mark Twain is his moral inspiration. His critique of all things powerful made him the perfect literary defender of all things not so powerful, yet deserving.
You can visit his website at:
http://jcomm.uoregon.edu/~tbivins/Bivins/index.html.
He is the author of books on media ethics, public relations writing, publication design, advertising, and newsletter publication. He also has published a couple of children's books with his brother and a small book of poetry (all on his own).
He primarily teaches ethics to journalism students. Mark Twain is his moral inspiration. His critique of all things powerful made him the perfect literary defender of all things not so powerful, yet deserving.
You can visit his website at:
http://jcomm.uoregon.edu/~tbivins/Bivins/index.html.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Great for PR Writing,
By
This review is from: Handbook for Public Relations Writing (Hardcover)
This is a clear, easy-to-read-and-use guide book for public relations writing. I had this a one of the textbooks in college and held on to it afterward because I found it so helpful. I covers every type of writing you will encounter in the PR field--with samples!
5.0 out of 5 stars
Excellent Resource,
By DrComm (Macomb, IL) - See all my reviews
This review is from: Handbook for Public Relations Writing (Paperback)
This is excellent as a quick reference and general resource guide. It covers everything from the basics of style for every type of PR writing to some of the more common grammer mistakes. I've held onto it since I used it as an undergrad and still have it, reference it, and recommend it to students.
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