Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume) [Hardcover]

Matthew S. Eastin (Author, Editor), Terry Daugherty (Editor), Neal M. Burns (Editor)

Book Description

Publication Date: July 31, 2010 | ISBN-10: 1605667927 | ISBN-13: 978-1605667928 | Edition: first

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

Product Details

• Hardcover: 550 pages
• Publisher: Information Science Reference; first edition (July 31, 2010)
• Language: English
• ISBN-10: 1605667927
• ISBN-13: 978-1605667928
• Product Dimensions: 11.2 x 8.7 x 1.8 inches
• Shipping Weight: 4.5 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,378,107 in Books (See Top 100 in Books)

More About the Author

Gregory O'Toole (b. 1973) has won numerous awards for his visual artwork, writing, photojournalism, multimedia development, and teaching. He works in media theory, research and development as a self-termed technomadologist. Technomadology is the study of the contemporary technology-dependent nomadic human culture, information theory, inter-media, and the creative processes of generating experimental research, methods, art, and literature as critical discourse toward a greater understanding of the prevailing social, economic, and political condition(s). The work began in Chicago, Illinois in 1995 and is centered around the study and understanding of the role of media -- particularly the internet and (the) image -- across human history, present, and future. In brief, Greg is interested in understanding the mediated system in hopes of educating and advancing a comprehensive civil literacy.

CURRENT POST
Greg currently works as a media communication specialist and web developer for the Social Science Research Institute / Population Research Institute at The Pennsylvania State University in University Park, Pennsylvania, USA. Greg is an Excellence in Teaching award-winning member of the Media Arts faculty at The Art Institute of Pittsburgh, Online Division in Web Design and Interactive Media where he teaches classes and offers seminars.

MEDIA EFFECTS RESEARCH
Greg has begun preliminary examinations as the principal media theorist and test coordinator for a new body of medialogical scientific research exploring neuro-physiological effects of media through electroencephalographic (EEG) examinations.

PROFESSIONAL EXPERIENCE
Over the past 15 years Greg has traveled extensively in North America and has been involved in professional partnerships across the United States, Europe, and Australia working with a wide range of leading clients, contracts, and partners, as well as with academic, artistic, and philanthropy projects in collaboration with colleges, universities, galleries, and public welfare groups. Greg is an Adobe trained Coldfusion web developer, and has worked in development, design, technical writing and educational technology.

EDUCATION
Greg received a B.S. in Communication Photography from Bradley University (1995), worked on Post-Baccalaureate studies at The School of the Art Institute of Chicago (2000), and completed the M.A. in Digital Media Studies from the University of Denver (2005). Currently, Greg is a doctoral candidate in Media and Communication at the European Graduate School, Saas-fee, Switzerland, where he is writing a dissertation on the relationship of self, medium, and environment from the time of Jean-Francois Lyotard's 'eradication of the metanarrative' to the end of the 20th Century.

GRANTS / RECOGNITION AWARDS
For his work Greg has received grant funds and recognition awards from the National Endowment for the Arts, Montana Arts Council, International Memefest, Webby Award, Colorado Book Award, Denver Westword, Valparaiso University Poetry Review, The School of the Art Institute of Chicago, The Art Institute of Pittsburgh, National Campaign for Tolerance, Montana Newspaper Association, and the University of Denver Graduate School among others.

PUBLICATIONS / EXHIBITIONS
Greg's exploratory critical, literary and visual work has been published in peer reviewed outlets and exhibited in group and one-man shows around the world in venues such as the New York Times, Denver Post, Chicago Sun-Times, University of Montana, Rhonda Schaller Gallery New York, Jest Gallery, Buffalo Trails Gallery, International Digital Media & Arts (iDMAa) IDEAS Exhibition at National University, Adirondack Review, Kotka Finland Photographic Center, Georgetown College, CellBytes International Australia, British Journal of Educational Technology, Learning Technology from the IEEE Computer Society, International Journal of the Arts in Society, the Rocky Mountain Communication Review, in a forthcoming book titled A Handbook on Digital Media and Advertising from the University of Texas, Austin and IGI Global, and abstracts have been published by the National Communication Association.

COLLECTIONS / ARCHIVE
Greg's poetry has become part of the permanent collections of the University of California at Berkeley, Northwestern University, John Carroll University, The Art Institute of Chicago's Poetry Center, the University of Illinois at Chicago, University of Chicago Library, and Columbia College.

EDITORIAL / SERVICE / TEACHING
When asked, Greg serves as an Associate Editor of The International Journal of the Arts in Society and as a web and media consultant for PBS on the Frontline Digital Strategy Advisory Group. Greg has taught media studies courses and seminars for Baker College, University of Denver, Long Island University Brooklyn, and Loyola University Chicago.