Engineering & Transportation

Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 


or
Sign in to turn on 1-Click ordering
More Buying Choices
Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption [Hardcover]

by Matthew S. Eastin, Terry Daugherty, Neal M. Burns

List Price: $265.00
Price: $251.75 & FREE Shipping. Details
You Save: $13.25 (5%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Want it tomorrow, April 25? Choose One-Day Shipping at checkout. Details
Free Two-Day Shipping for College Students with Amazon Student

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Book Description

July 31, 2010 1605667927 978-1605667928 1

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages.

The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.


Editorial Reviews

About the Author

Matthew S. Eastin (Ph.D., Michigan State University) is an Associate Professor in the Department of Advertising and Co-Director of the Media Research Lab at the University of Texas at Austin. Dr. Eastin's research focuses on new media behavior and has appeared in the Journal of Communication, Communication Research, Human Communication Research, Journal of Broadcasting & Electronic Media, CyberPsychology & Behavior, Journal of Computer-Mediated Communication, Computers in Human Behavior</I. and is Co-Editor of the forthcoming Handbook of Research on Digital Media and Advertising.

Terry Daugherty (Ph.D., Michigan State University) is a Research Fellow for the Suarez Applied Marketing Research Laboratory and Taylor Institute for Direct Marketing, as well as an Assistant Professor in the Department of Marketing, at The University of Akron. His researchfocuses on exploring strategic, social, and technological issues within consumer psychology involving the mass media. Terry's research has appeared in the Journal of Consumer Psychology, Journal of Advertising, Psychology & Marketing, Journal of Interactive Marketing,Journal of Computer-Mediated Communication, International Journal of Electronic Marketing & Retailing, International Journal of Internet Marketing & Advertising, Journal of Interactive Advertising, and American Journal of Business, among numerous others. Prior to joiningUA, Terry worked in the media industry as well as conducted research at the M.I.N.D. Lab at Michigan State University, eLab in the Owen Graduate School of Management at Vanderbilt University, and was the Director of the Media Research Lab in the Department of Advertising at The University of Texas.

Neal Burns (PhD) was senior partner and director of research and account planning at Carmichael Lynch Advertising from 1985 - when Carmichael Lynch and The Burns Group combined their resources to become one of the strongest and highly respected agencies in the country - until 1997 when The InterPublic Group acquired the Agency and he joined the faculty at The University of Texas at Austin. Neal was also an adjunct faculty member at the University of Minnesota teaching classes in consumer behavior and advertising, high technology marketing and ethics. Earlier in his career Burns served as associate executive director for the Higher Education Coordinating Board in Minnesota; director of marketing for the Systems & Research Division of Honeywell Inc.; and head of the Environmental Stress Branch of the US Navy's Air Crew Equipment Laboratory working with the Project Mercury Team. Burns has published more than75 rather arcane articles and papers and his work had been honored with dozens of advertising awards. At the University of Texas at Austin, Dr. Burns is the founder and director of the Advertising Department's account planning program. He has served as director of the Center for Brand Research since 2002. He is also a member of the Faculty Council and the Latino Media Studies Committee. Professor Burns is chairing the conference "AdWakening: The 21st Century Agency" that will be held on this April 24th at the AT&T Executive Education Conference Center.


Product Details


More About the Author

Gregory O'Toole (b. 1973) has won numerous awards for his visual artwork, writing, photojournalism, multimedia development, and teaching. He works in media theory, research and development as a self-termed technomadologist. Technomadology is the study of the contemporary technology-dependent nomadic human culture, information theory, inter-media, and the creative processes of generating experimental research, methods, art, and literature as critical discourse toward a greater understanding of the prevailing social, economic, and political condition(s). The work began in Chicago, Illinois in 1995 and is centered around the study and understanding of the role of media -- particularly the internet and (the) image -- across human history, present, and future. In brief, Greg is interested in understanding the mediated system in hopes of educating and advancing a comprehensive civil literacy.

CURRENT POST
Greg currently works as a media communication specialist and web developer for the Social Science Research Institute / Population Research Institute at The Pennsylvania State University in University Park, Pennsylvania, USA. Greg is an Excellence in Teaching award-winning member of the Media Arts faculty at The Art Institute of Pittsburgh, Online Division in Web Design and Interactive Media where he teaches classes and offers seminars.

MEDIA EFFECTS RESEARCH
Greg has begun preliminary examinations as the principal media theorist and test coordinator for a new body of medialogical scientific research exploring neuro-physiological effects of media through electroencephalographic (EEG) examinations.

PROFESSIONAL EXPERIENCE
Over the past 15 years Greg has traveled extensively in North America and has been involved in professional partnerships across the United States, Europe, and Australia working with a wide range of leading clients, contracts, and partners, as well as with academic, artistic, and philanthropy projects in collaboration with colleges, universities, galleries, and public welfare groups. Greg is an Adobe trained Coldfusion web developer, and has worked in development, design, technical writing and educational technology.

EDUCATION
Greg received a B.S. in Communication Photography from Bradley University (1995), worked on Post-Baccalaureate studies at The School of the Art Institute of Chicago (2000), and completed the M.A. in Digital Media Studies from the University of Denver (2005). Currently, Greg is a doctoral candidate in Media and Communication at the European Graduate School, Saas-fee, Switzerland, where he is writing a dissertation on the relationship of self, medium, and environment from the time of Jean-Francois Lyotard's 'eradication of the metanarrative' to the end of the 20th Century.

GRANTS / RECOGNITION AWARDS
For his work Greg has received grant funds and recognition awards from the National Endowment for the Arts, Montana Arts Council, International Memefest, Webby Award, Colorado Book Award, Denver Westword, Valparaiso University Poetry Review, The School of the Art Institute of Chicago, The Art Institute of Pittsburgh, National Campaign for Tolerance, Montana Newspaper Association, and the University of Denver Graduate School among others.

PUBLICATIONS / EXHIBITIONS
Greg's exploratory critical, literary and visual work has been published in peer reviewed outlets and exhibited in group and one-man shows around the world in venues such as the New York Times, Denver Post, Chicago Sun-Times, University of Montana, Rhonda Schaller Gallery New York, Jest Gallery, Buffalo Trails Gallery, International Digital Media & Arts (iDMAa) IDEAS Exhibition at National University, Adirondack Review, Kotka Finland Photographic Center, Georgetown College, CellBytes International Australia, British Journal of Educational Technology, Learning Technology from the IEEE Computer Society, International Journal of the Arts in Society, the Rocky Mountain Communication Review, in a forthcoming book titled A Handbook on Digital Media and Advertising from the University of Texas, Austin and IGI Global, and abstracts have been published by the National Communication Association.

COLLECTIONS / ARCHIVE
Greg's poetry has become part of the permanent collections of the University of California at Berkeley, Northwestern University, John Carroll University, The Art Institute of Chicago's Poetry Center, the University of Illinois at Chicago, University of Chicago Library, and Columbia College.

EDITORIAL / SERVICE / TEACHING
When asked, Greg serves as an Associate Editor of The International Journal of the Arts in Society and as a web and media consultant for PBS on the Frontline Digital Strategy Advisory Group. Greg has taught media studies courses and seminars for Baker College, University of Denver, Long Island University Brooklyn, and Loyola University Chicago.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers
ARRAY(0xa5e76fc0)

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in