Pousttchi and Wiedemann have compiled an excellent resource on the emerging mobile marketing element of the promotional mix. A search performed by this reviewer in academic library databases revealed that much of the research presented in this handbook Is not available in other sources. ... This collection can be utilized for information on a specific topic, as a research starter, or as an excellent source of seminal work. ... Highly recommended. Upper-division undergraduate through faculty and research collections. --Professor E.C. Dansereau, Castleton State College, CHOICE
About the Author
Key Pousttchi is an assistant professor and heads the wi-mobile Research Group. The focus of his research comprises mobile marketing, mobile financial services, mobile-integrated business processes and the development of mobile markets. The group's research results are applied in strategy consulting for major market players. Prior to his academic career he has been a regular officer of the German army for 12 years, lastly being responsible for integrated information processing and simulation systems in an R&D department.
Dietmar Georg Wiedemann is a researcher and project leader with the wi-mobile Research Group, University of Augsburg, WI-SE. He is an expert in b2c mobile commerce and has executed many qualitative and quantitative studies in Mobile Marketing and Mobile Payment. Since 2007 he is the project leader for the German part of the European Union project on a Secure Mobile Payment System (SEMOPS).