Handbook of Research on Web Log Analysis [Hardcover]

Bernard J. Jansen (Author, Editor), Amanda Spink (Editor), Isak Taksa (Editor)

Book Description

Publication Date: October 31, 2008 | ISBN-10: 1599049740 | ISBN-13: 978-1599049748 | Edition: 1

Whether searching, shopping, or socializing, Web users leave behind a great deal of data revealing their information needs, mindset, and approaches used, creating vast opportunities for Web service providers as well as a host of security and privacy concerns for consumers.

The Handbook of Research on Web Log Analysis reflects on the multifaceted themes of Web use and presents various approaches to log analysis. This expansive collection reviews the history of Web log analysis and examines new trends including the issues of privacy, social interaction and community building. Over 20 research contributions from 44 international experts comprehensively cover the latest user-behavior analytic and log analysis methodologies, and consider new research directions and novel applications. An essential holding for library reference collections, this Handbook of Research will benefit academics, researchers, and students in a variety of fields, as well as technology professionals interested in the opportunities and challenges presented by the massive collection of Web usage data.

Editorial Reviews

About the Author

###############################################################################################################################################################################################################################################################

Product Details

• Hardcover: 628 pages
• Publisher: IGI Global; 1 edition (October 31, 2008)
• Language: English
• ISBN-10: 1599049740
• ISBN-13: 978-1599049748
• Product Dimensions: 11.7 x 8.7 x 1.5 inches
• Shipping Weight: 3.9 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,359,398 in Books (See Top 100 in Books)

More About the Author

Jim has 200 or so authored and co-authored research publications, with articles appearing in a multi-disciplinary and wide range of journals and conferences. He is author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press), author of the book Understanding User - Web Interactions Via Web Analytics, co-author of the book, Web Search: Public Searching of the Web, and co-editor of the book Handbook of Research on Weblog Analysis.

Jim is an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a PhD in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Jim is editor of the journal, Internet Research (Emerald), a member of the editorial boards of eight international journals, and serves on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award and six application development awards, along with other writing, publishing, research, and leadership honors. He is also a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project.