A guide to being interviewed, whether on television, radio or by the press. All stages of the process are covered, including handling interview requests and mastering broadcasting techniques. Practical tips are given by media figures, the CBI and PR professionals. Originally published in 1991 by Mercury Business Books.
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How to Handle Media Interviews is a complete guide to being interviewed - whether on television, radio, or by the press. This perfect guidebook covers all the stages of the interview process including handling interview requests, understanding the journalist's agenda, matching the message to the medium, preparing for the interview, and mastering broadcasting techniques. -- Midwest Book Review
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