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Handmade to Sell: Hello Craft's Guide to Owning, Running, and Growing Your Crafty Biz [Kindle Edition]

Kelly Rand , Christine Ernest , Sara Dick , Kimberly Dorn
4.1 out of 5 stars  See all reviews (17 customer reviews)

Print List Price: $16.99
Kindle Price: $10.99
You Save: $6.00 (35%)
Sold by: Random House LLC

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Book Description

Business advice for enterprising crafters, by crafters
   No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:
• Developing successful product lines
• Copyrights and trademarks
• Taking perfect product shots
• Using analytics to boost your online sales
• Selling at fairs, shows, and other retail outlets
• Diversifying income through licensing and teaching
• Hiring and outsourcing
   Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.


Editorial Reviews

Review

"If you're a crafter who's dreaming of quitting your day job, this book will provide you the necessary know-how. Hello Craft is a non-profit trade association dedicated to crafters and the handmade movement, and their insider knowledge makes them a natural (and adorable) guide to its nuances." --BUST Magazine

"Once you have a business plan in place, how do you DO a business?...This book demystifies the art of pricing, branding, and photographing your work; helps you understand tricky concepts like copyright and taxes; and prepares you to sell in face-to-face venues (like fairs) and online." --Bead and Button Magazine

About the Author

KELLY RAND is a cofounder and executive director of Hello Craft, a director of the Summit of Awesome, a Crafty Bastards organizer, and coeditor of CraftingaGreenWorld.com. CHRISTINE ERNEST is Hello Craft’s communications director. SARA DICK is the CEO of Hello Craft and a director of the Crafty Bastards arts fair. KIMBERLY DORN is a cofounder of Crafty Bastards and Handmade Mart.

Product Details

  • File Size: 3204 KB
  • Print Length: 176 pages
  • Publisher: Potter Craft (July 10, 2012)
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B008ED5DY8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #741,694 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
27 of 28 people found the following review helpful
5.0 out of 5 stars the 101 for a handmade business degree July 19, 2012
Format:Paperback
This newly released book from the founders of the nonprofit "Hello Craft" is meant to be the basic guide for entrepreneurial business management for crafters. Hello Craft has offered workshops in business skills throughout the country, and is now offering the information in this book. Many books on starting and running craft businesses have appeared over the years. "Handmade To Sell" is a modern, updated version that traces through the recent handmade retail movement and includes important social media marketing advice and online retail information. This book covers a lot of ground, including developing a business plan, what type of business to form, initial starting up, pricing,trade shows, craft shows, when to hire employees and more. If there were such a thing as a college handmade retail business degree, "Handmade To Sell" would probably be the main text for the required 101 class.

And good advice is important in small business. A common statistic is that close to 99% of all small businesses fail within their first 3 years. What most people don't realize is that the successful businesses overwhelmingly had a better handle of business knowledge before they started. This is why it is critical to find successful mentors, do your research, and have handy guides to help you set up your business. Having a nice craft product is a very small (but important) piece of the business puzzle. You also need to get a good background in small business education. This book gives that start.

The start of the book traces a history of the current handmade retail craze. Personally, I believe that Gen Y will not let this be a cyclical fad. The increased technology and mass production that is everywhere has created a backlash love of locally produced, one of a kind items.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Handmade to Sell March 17, 2013
Format:Paperback
Random House

Kelly Rand

Many of us are faced with a myriad of decisions when creating our handmade crafts. When I finally came to the conclusion that there was enough interest in my jewelry, I hit the highroad. Proceeded to choose my most interesting jewelry and shortly thereafter everything seemed to fall in line - somewhat.

"Handmade to Sell" is a necessary primer for all crafters. It is a thorough guide to "running, growing, and owning" your own craft business.

I thought I knew most of the answers, but there were times that I barely squeaked out a profit. Silver and gold prices have fluctuated greatly during the past couple of years, along with other unforeseen escalating costs. One can't second guess the cost of materials, but this book is extremely helpful in learning the "nuts and bolts" of the crafting business.

How to price one's work, taxes, copyright, and trademark information is well documented. The author takes it a step further by prodding the reader to create something awesome which is critical for success. She also points out that excellent photography is a "must" sales tool.

Online shops, craft shows and fairs are wonderful venues for exhibiting one's work. All aspects of marketing are discussed in great detail. The index is a great compilation of trade shows to check out.

I would highly recommend this book to both seasoned and beginning crafters. Easy reading and excellent advice on all levels. Now is the time to get out your reading glasses, put your feet up and enjoy this extremely excellent guide to "Handmade to Sell."
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6 of 6 people found the following review helpful
5.0 out of 5 stars Craft business September 18, 2012
Format:Paperback|Verified Purchase
Very helpful hints and ideas about starting your own craft business. Easy to understand and put into practice.
Would recommend to family and friends if they are interested in getting paid for their talents.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Helpful & Cute December 8, 2012
Format:Paperback
I really know very little about starting a business. This book gives a nice overview of everything you need to think about when starting a craft business. But you may, like in my case, need more indepth information as you get more serious. The illustrations are great and were fun to look at along the read. The tips and stories from successful crafters were a plus. Worth getting if you're new to it all.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Great book November 11, 2012
Format:Paperback|Verified Purchase
This is an excellent book. It has a lot of good information. This book covers everything you need to know about starting out selling your own crafted products.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great! May 29, 2013
Format:Paperback|Verified Purchase
Beginners handmade sellers should read this book. It covers all the aspects of selling handmade stuff. Loved all the tips, specially creating my own light box.

Loved and recommended!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Best Book EVER! October 23, 2013
Format:Paperback|Verified Purchase
I have recommended it 100's of times. I have bought many and given them to my sellers and artists in my shop. It's awesome!!!
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4 of 5 people found the following review helpful
4.0 out of 5 stars Helpful January 1, 2013
Format:Paperback|Verified Purchase
I am trying to take a hobby into a small business and his book contains a great deal of useful information.
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