Hands-On Social Marketing: A Step-by-Step Guide [Paperback]

Nedra K. (Kline) Weinreich (Author)

Book Description

ISBN-10: 0761908676 | ISBN-13: 978-0761908678 | Publication Date: June 14, 1999 | Edition: 1

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

Editorial Reviews

Review

"Hands-On Social Marketing demystifies the process of developing and implementing a social marketing campaign. Nedra Kline Weinreich translates the concepts of social marketing into a clear, step-by-step process that almost anyone can follow." 

(Karen Bernstein )

About the Author

Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, Loyola University of Chicago and many others. Prior to her work with Weinreich Communications, Nedra designed health education and communication programs for public and private organizations. She earned her master’s degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband Gil and children Ariel and Leora.

Nedra would love to hear from you with your thoughts about the book. You can reach her at:
Email: [e-mail]
Web: www.social-marketing.com
Spare Change Blog: www.social-marketing.com/blog/
Twitter: www.twitter.com/Nedra

Product Details

• Paperback: 272 pages
• Publisher: Sage Publications, Inc; 1 edition (June 14, 1999)
• Language: English
• ISBN-10: 0761908676
• ISBN-13: 978-0761908678
• Product Dimensions: 11 x 8.6 x 0.6 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,123,302 in Books (See Top 100 in Books)

More About the Author

About the Author

Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, the Nature Conservancy and many others. She earned her master's degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband and two children.

Nedra would love to hear from you with your thoughts about the book. You can reach her at:
Email: [e-mail]
Web: www.social-marketing.com
Spare Change Blog: www.social-marketing.com/blog/
Twitter: www.twitter.com/Nedra

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Terrific resource for nonprofits, February 26, 2003

By 

Susan Hills (Burke, VA United States) - See all my reviews

This review is from: Hands-On Social Marketing: A Step-by-Step Guide (Paperback)

I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Made-to-Order for Social Marketers, December 16, 2004

By 

Chris Forbes "gmnonprofits.com" (Oklahoma) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Hands-On Social Marketing: A Step-by-Step Guide (Paperback)

This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It's so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf!

2 of 2 people found the following review helpful:

3.0 out of 5 stars Good book, more develop on social marketing research would be useful, May 13, 2010

By 

Daniel Salas Peraza (San Jose, CRC) - See all my reviews
(REAL NAME)   

This review is from: Hands-On Social Marketing: A Step-by-Step Guide (Paperback)

The book has a lot of what I was looking for in terms of the content. The author really did a wonderful job on putting into a simple perspective, key elements of social marketing, in a very easy-to-read way, and it really helps to put into practice the theory explained, with real and non-real examples. I would have liked that the author would have developed more the marketing research chapter, since it's really helpful to clarify this component of social marketing substantially more, specially for an organization which is getting into this field. Or perhaps, another specific book on social marketing research would be useful, unfortunately, I haven't found any.