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Hank Willis Thomas: Pitch Blackness Hardcover – November 1, 2008

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Editorial Reviews


"The book's themes bridge the personal and the sociopolitical, as family snapshots coexist with icons of capitalism and commerce. Visual tension is heightened by commingling images depicting the murder of Willis Thomas's cousin with investigations of how advertising and branding function in the construction of African American identity, especially where black males are concerned." -- Conor Risch --Photo District News

"Stripped of text and digitally manipulated, Thomas' work unearths the insiduous underbelly of marketing, and an industry determined to turn profit at any cost." -- Robyn Dutra --BlackBook

"The images throughout the book tell the story of America's shameful past while simultaneously focusing on blackness in the modern corporate context, ultimately postulating Thomas' own dark interpretations of black identity in modern America." -- Rosemary Simon --The Fader Magazine

"Given the grace with which Thomas dances between the universal and the personal, it is of little surprise that he has swiftly become one of the most prominent photographers of his generation." --Photo-Eye Magazine

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Product Details

  • Hardcover: 112 pages
  • Publisher: Aperture (November 1, 2008)
  • Language: English
  • ISBN-10: 1597110728
  • ISBN-13: 978-1597110723
  • Product Dimensions: 10.2 x 8.2 x 0.6 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #380,766 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Rashard Kelly on November 12, 2013
Format: Hardcover Verified Purchase
This book is very thought provoking. Its really sad, what makes it so sad is how real it is. It just scratches the surface of a topic so huge and so complex. One part of me wishes the book got deeper in some points it makes about children's toys. This is heavy. The story is told from an African living in America's perspective but in examining some of the ads in this book, the reader will start to take a closer look at the advertising world and how it molds our views on things. This book will live on my shelf. I don't know why it's not more popular! Great images too. The layout is fantastic and inviting. It drives the point home and forces you to slowdown and take in the seriousness of the subject.
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