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"This compilation of previously published essays, along with some new material, by best-selling author Robbins (The Food Revolution: How Your Diet Can Help Save Your Life and Our World) examines the physical, social, economical, and environmental effects of industrialized food production. While a longtime promoter of a varied, plant-based diet, Robbins acknowledges that many people also want to eat animal products; for that audience, he espouses the benefits of supporting humane, natural farming practices that promote sustainability while providing nutritious, affordable food for everyone. The book's title derives from Robbins's lawsuit with PETA against the California Milk Board's "Happy Cows Come from California" advertising campaign. He discusses large-scale agribusinesses, misleading advertisements, food labeling, and government regulations of agriculture, all while providing information for his claims and deftly avoiding steamrolling readers with technical language or invective.
Verdict: Robbins sounds like a close friend who is very passionate about his cause. Like a good pal, he encourages readers to make informed choices about what they consume and how they spend their money. He believes even small steps can have big impacts if more people join his food revolution." --Meagan Storey, Virginia Beach, Library Journal, May 4, 2012
any book by john robbins is going to be an informative page-turner. this book is difficult to put away once you start reading it....Published 3 months ago by Donna H.
should be required reading.........reveals the truth the factory farmers are trying to keep from us, and then gives us solutionsPublished 3 months ago by Jerrybarber
This is an excellent book, whether or not you are vegan vegetarian or neither this is an eye opening great book.Published 8 months ago by Melissa
I gave it to three daughters in law who are all health conscious. They spoke highly of it. Thanks for it.Published 8 months ago by Judith D. Patterson
This book is an informative reiteration of messages from what John Robbins calls the "Food Revolution." It's part Food, Inc., part Omnivores Dilemma, and part The China Study. Read morePublished 11 months ago by Corrie Campbell
This book is like a crash course in subjects that everyone should know,and be very concerned about. So many of these subjects actually require a book or a set of encyclopedias to... Read morePublished 11 months ago by Vegan For Life ftp
Yes, it is another Wake Up Call.
John Robbins is a very important person because he does his research, is very logical and is one of the great people that is fighting to... Read more