"This compilation of previously published essays, along with some new material, by best-selling author Robbins (The Food Revolution: How Your Diet Can Help Save Your Life and Our World) examines the physical, social, economical, and environmental effects of industrialized food production. While a longtime promoter of a varied, plant-based diet, Robbins acknowledges that many people also want to eat animal products; for that audience, he espouses the benefits of supporting humane, natural farming practices that promote sustainability while providing nutritious, affordable food for everyone. The book's title derives from Robbins's lawsuit with PETA against the California Milk Board's "Happy Cows Come from California" advertising campaign. He discusses large-scale agribusinesses, misleading advertisements, food labeling, and government regulations of agriculture, all while providing information for his claims and deftly avoiding steamrolling readers with technical language or invective.
Verdict: Robbins sounds like a close friend who is very passionate about his cause. Like a good pal, he encourages readers to make informed choices about what they consume and how they spend their money. He believes even small steps can have big impacts if more people join his food revolution." --Meagan Storey, Virginia Beach, Library Journal, May 4, 2012
"John Robbins has inspired a revolution, plain and simple. He saw things that were wrong in the food industry long before any of us did, and with his brilliant research and compelling insight, caused a seismic shift in the way we Americans behold our dinner plates. This book is not only clarifying in terms of the physical, environmental, and spiritual effects of food, but it is inspiring enough to cause material change." -Kathy Freston, New York Times bestselling author of Quantum Wellness and Veganist
"John Robbins is the leading voice in the world for restoring humanity to its proper relationship with food, the Earth, and health." --Paul Hawken, author of Natural Capitalism
"Every so often, I come across a book of substance -- a masterpiece that enriches all aspects of my life. It's rare, but when it happens, I am over the moon. John's new book, No Happy Cows, is that kind of book, which I am highly recommending in my work and books. If you wish to upgrade your diet, lose weight, reboot your health, and enhance your life physically, mentally, emotionally, and spiritually, No Happy Cows will be your godsend. Every page of this book is filled with food for thought. I encourage you to get several extra copies to keep on hand and give for gifts. It's a must-read for anyone interested in vibrant health from an outstanding author who writes from the heart. Kudos to John Robbins for another life-changing book!" -Susan Smith Jones, PhD, author of The Joy Factor and Walking on Air
"A person who leads me to eat in a way that cultivates spiritual awareness is my kind of prophet. John Robbins gives me a light at the end of the tunnel as well as providing a moral compass. The truth has few allies these days. I have deep and abiding respect for John Robbins." --Woody Harrelson, actor and activist
"With his singular talent for telling us what we need to know in a way that makes us want to hear it, John Robbins gives us No Happy Cows--as engaging as it is informative, and more important than you'll know until you've read it." -Victoria Moran, author, Main Street Vegan
"In this comprehensive yet highly accessible book, John Robbins puts to rest many of the most hotly debated and pressing issues of the times regarding our food choices. With his characteristic grace, compassion, and wisdom, Robbins debunks the myths that have confounded consumers, causing them to act against their own interests and the interests of the planet. This book is a must-read for anyone who cares about their own wellbeing and the wellbeing of the world." --Melanie Joy, PhD, EdM, author of Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism