Amazon.com Product Description
This is no boring backpack--this is Harajuku Lovers' Yum Yum. Padded straps, a roomy interior, and pockets aplenty offer the same functionality as plainer models, but the cute print and prep-cool trimmings give it the eye-catching look those others lack.
From the Manufacturer
The Harajuku Lovers line is the result of pop phenom, Gwen Stefani's first inspirational visit to Tokyo in 1996. An exciting brand that's an extension of her music and a visual to her lyrics, Harajuku Lovers is an aspirational fusion of East meets West.
