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Hard Choices, Easy Answers: Values, Information, and American Public Opinion

ISBN-13: 978-0691096353
ISBN-10: 069109635X
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Hard Choices, Easy Answers: Values, Information, and American Public Opinion + The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
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Editorial Reviews


"A provocative and important statement about the nature and functioning of mass opinion. . . . Alvarez and Brehm bring a sophisticated methodological arsenal to bear on enduring questions of public opinion. They have produced an invaluable study of the structural underpinnings of political attitudes, one that is deserving of serious consideration from a broad range of social scientists."--Howard Lavine, Perspectives on Politics

From the Inside Flap

"Hard Choices, Easy Answers offers a strikingly original and rigorous theory of public opinion built upon the interaction between psychological predispositions and political information. In addition to providing a refined portrait of the electorate's policy preferences, Alvarez and Brehm compare elites and masses, distinguish between individual and collective opinion, develop methods to interpret the variability of opinions, and draw lessons for theories of political representation--a total package that significantly advances our understanding of attitude formation, belief systems, and survey responses."--Dennis Chong, Northwestern University

"Hard Choices, Easy Answers is a very attractive book that has taught me a good deal. It treats numerous topics in public opinion research, but the underlying theme is the wavering in people's minds when they are asked their political views. Anyone concerned with these topics will have to consult the studies included here. This book--whose authors are smart, prominent, productive scholars--will draw considerable attention."--Christopher Achen, University of Michigan --This text refers to an out of print or unavailable edition of this title.

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Hard Choices, Easy Answers: Values, Information, and American Public Opinion
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