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Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be Hardcover – November 10, 2010


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Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be + Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude + Hundred Percenters: Challenge Your Employees to Give It Their All, and They'll Give You Even More, Second Edition
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Product Details

  • Hardcover: 224 pages
  • Publisher: McGraw-Hill; 1 edition (November 10, 2010)
  • Language: English
  • ISBN-10: 007175346X
  • ISBN-13: 978-0071753463
  • Product Dimensions: 6.3 x 0.7 x 9.3 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #139,807 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mark Murphy is founder and CEO of Leadership IQ, a top-rated provider of leadership training for Microsoft, IBM, MasterCard, Merck, and other companies. He is the author of Hundred Percenters and has been featured in Fortune, Forbes, Bloomberg Businessweek, The Washington Post, and other publications.


More About the Author

An expert in aligning goals and people to create thriving organizations, Mark leads one of the world's largest studies on leadership and employee engagement.

Mark's award-winning work has been featured numerous times in publications including The Wall St. Journal, Fortune, Forbes, Bloomberg BusinessWeek and the Washington Post. His media appearances include CBS News Sunday Morning, ABC's 20/20, Fox Business News and NPR. Mark has lectured at Harvard Business School, Yale University, University of Rochester and University of Florida.

Mark is the author of five books including the McGraw-Hill international bestsellers, Hundred Percenters: Challenge Your People to Give It Their All and They'll Give You Even More and Hard Goals. Mark's most recent book, Hiring for Attitude, reflects the team's latest research and insight into how hiring decisions can align with engagement goals and culture characteristics.

Leadership IQ's turnaround, culture change, and performance enhancement through employee engagement work has been recognized in a diverse set of industries including healthcare, financial services, energy, manufacturing, logistics, and hospitality. From his roots as a turnaround specialist, Mark created Leadership IQ to address problems in performance before they hit the bottom line.

Customer Reviews

This is a great book on goal setting.
MMC
Outflank... kind of an unusual word, so I looked it up to make sure I knew what it really meant.
Lynn Adler
It gives you techniques to put concepts into practice.
KAndrews

Most Helpful Customer Reviews

29 of 30 people found the following review helpful By Lynn Adler on November 10, 2010
Format: Hardcover
Murphy first introduced the idea of HARD Goals in his last book, Hundred Percenters. I was sold when the material was covered there---in just a single chapter, and as one way to inspire better employee performance. But for the past year, I've wanted more... a deeper focus on the thinking behind HARD Goals. Greater exploration into how to better put HARD Goals into effect. With this new book, I got exactly what I wanted.

The thing I like most about Murphy (I'm on his organization's email list, so I follow him pretty closely), is that I never feel like he is trying to bluff me into buying his stuff. He either has hard facts to back up his ideas and methodologies, or you don't hear about it. And I consider myself a pretty savvy skeptic, so believe me; I'm always on the lookout for the smoke and mirrors. There're none here.

HARD Goals firmly supports itself with the backing of brain science. Murphy grabbed onto some of these key scientific findings, and used this new knowledge to come up with ways to what he calls "outflank" the brain. Outflank... kind of an unusual word, so I looked it up to make sure I knew what it really meant. `To gain a tactical advantage over (a competitor, for example)' is the definition I think best applies.

When it comes to goals, my competitor is procrastination. I don't even want to think about how often I have failed to even start my most heartfelt goals; even though I constantly dream about how great life would be if only I achieved them. I want it, but it's like there's a brick wall between me and making it happen. I finally know how to bust through that wall.

I've had really good success this past year applying what I learned about HARD Goals from the first book.
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16 of 18 people found the following review helpful By Laurie E. Graff on November 15, 2010
Format: Hardcover
While Mark Murphy's HARD GOALS was interesting, I felt the book didn't really set itself apart enough with a unique theory, and pretty much followed in the footsteps of Caroline Adams Miller's 2009 CREATING YOUR BEST LIFE: The Ultimate Life List Guide that I read when it first came out last year. Hers was the first to tie the science of goal accomplishment with the science of happiness. HARD GOALS also has some research in it, which is nice. But on the overall, I got what I needed from the other book.
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5 of 5 people found the following review helpful By KAndrews on November 5, 2010
Format: Hardcover Verified Purchase
Finally, a book that helps you understand and craft goals that get fulfilled and not just written down. The psychology behind this book brings to light how successful people accomplish their HARD goals. This book is a great read and really gives you laser-like focus on determining what goals are worth setting and have a purpose in your life. It gives you techniques to put concepts into practice. This is a book that I will definitely be giving to my executive team.
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4 of 4 people found the following review helpful By D Ho on January 24, 2011
Format: Hardcover
Let me first say that, unless you have a science or statistics background, you may find this book hard to digest. Personally, as a pharmacist, I found myself trying to understand certain parts.

That being said, however, the author does provide a very unique perspective on some commonly held ideas pertaining to goal-setting and accomplishing goals. Of note, I especially like how he uses the concept of "shoves and tugs" to identify barriers that are holding you back from achieving your goals, as opposed to "hypothetical" barriers. This is a very unique way of identifying barriers to your goal and I don't believe this has ever been presented in other goal setting or self-help books (well... at least none that I read, and I read quite a few). Not sure whether this concept of Shoves and Tugs is his idea or not.

The author calls his method of goal setting HARD goals and when you look at what HARD goals entails, some of the concepts may be unique, but overall, many of these concepts can be found in books such as Brian Tracy's Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible, Raymond LeBlanc's Achieving Objectives Made Easy! Practical goal setting tools & proven time management techniques and Keith Ellis' The Magic Lamp: Goal Setting for People Who Hate Setting Goals. I even found some similarities to Rhonda Byne's
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2 of 2 people found the following review helpful By MMC on April 10, 2011
Format: Hardcover
This is a great book on goal setting. It is not geared just for goal setting in a work/corporate environment as the principles apply to personal goals as well.
What I really liked was that the author focused on things beyond the SMART techniques. Although SMART is important, it is only a component to the goal setting process.
I've read a lot of books and this one really resonated with me. Author's basic premise is that for goals to be meaningful, they have to follow the HARD formula: Heartfelt, Animated, Required and Difficult. A lot of the concepts have been covered in other books but I still enjoyed it because the context was different and connected with me. Also, he has introduced some new tools that I have not seen elsewhere before.
Overall, the book is very well laid out and I highly recommend this to anyone who is stuck on achieving their goals.
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