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Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS [Kindle Edition]

Jamie Reidy
3.6 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary.

This comedic expose traces Reidy's experiences from Pfizer training to life as the V-Man, when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain sigs and scripts to why the Viagra pill is shaped as a diamond, Reidy discloses everything.

A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed.

Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.



Editorial Reviews

About the Author

Jamie Reidy, a Notre Dame grad and a former U.S. Army officer, "carried the bag" for Pfizer from 1995 to 2000. He then spent five years with Eli Lilly's Oncology Division, where he discovered there are far fewer jokes about chemotherapy than Viagra. Reidy was fired by Eli Lilly soon after publication of Love and Other Drugs. He has since published Bachelor 101: Cooking + Cleaning = Closing, a cookbook and lifestyle guide for idiot single guys just like him. He lives in Manhattan Beach, California, where he has written several screenplays. Now he needs to start selling them.

Product Details

  • File Size: 457 KB
  • Print Length: 240 pages
  • Publisher: Andrews McMeel Publishing LLC; Reprint edition (November 30, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004EWGB1C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #388,148 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
4.0 out of 5 stars No Anne Hathaway in this one February 24, 2011
Format:Paperback|Verified Purchase
This book was not what I expected. With the release of the movie, I expected the book to have a love story painted throughout. After getting the to end of the book I was disappointed to have none of that love story in it. Mentions of girl friends, sure, but nothing that hooked me. What I was expecting to get didn't match what the book was actually about.

That being said, this is a good book. I wouldn't rank it in my top 10, but Jamie Reidy is a good story teller and parts of the book did make me laugh out loud. I never thought that I wanted to know that much about Pfizer, but I'm glad I do.

If you're looking for a quirky memoir about a pharmaceutical sales rep, I would read this one. If you're looking for a memoir laced with a love story, I suggest "It's Kind Of A Funny Story" by Ned Vizzini.
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10 of 11 people found the following review helpful
5.0 out of 5 stars A great way to spend a day over the Christmas holiday! November 30, 2010
Format:Paperback
A really fun read and wild ride through the life a pharmaceutical salesman. Although the movie does not follow the book exactly, the commonality between Jake Gyllenhaal's role in "Love and Other Drugs" and Jamie Reidy's main character in "Hard Sell" do parallel one another fairly closely. Please read the book then go watch the movie! You won't be disappointed!
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7 of 7 people found the following review helpful
5.0 out of 5 stars Hard Sell January 9, 2011
Format:Kindle Edition|Verified Purchase
I liked this book. It was really interesting to see how these companies work. It will definitely make me ask my doctor exactly WHY is he/she writing script for the particular med at that time. is it because it is what is best or what he is obligated to write........ makes u think......
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7 of 8 people found the following review helpful
5.0 out of 5 stars Hilarious! December 8, 2010
Format:Paperback
Jamie Reidy is a funny guy. His tales of (hardly) working for Phizer in the late '90s and being on the crest of the Viagra wave are hilarious. The witty, ribald spirit of this book is the jumping off point for Love and Other Drugs, but you won't find a weepy romance here. Reidy's book alternates between sex jokes and hijinks, and an insider look at how drugs are really prescribed in America. Enjoyable and eye-opening, Hard Sell is a good way to pass the time with a very entertaining storyteller.
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2 of 2 people found the following review helpful
3.0 out of 5 stars Love and Other Drugs Book August 9, 2013
Format:Paperback
Hard Sell is the memoir of Jamie Reidy's time as a sales rep for Pfizer from 1995-2000. It was that period that coincided with the launch of Viagara. During Reidy's 5 years, he details his introduction into the industry, and his stories along the way. The book is the basis of the movie Love and Other Drugs starring Jake Gyllenhaal.

Reidy is a major slacker. He details his day-to-day at Pfizer, which included starting work at 11 (sometimes later), taking naps, and having 3 day weekends. The scams he comes up with are creative. He gets around Pfizers managers who try to keep vigilant track of their employees. He has plenty of funny and amusing stories.

One item missing is Reidy's ascent to the top. Despite a relaxed approach to work, he ends up being the #1 Viagara rep in the country by the time he leaves. It would have been interesting to hear more stories about his ambition and drive. He constantly understates his efforts which can't possibly be true with his track record.

The book is slim and quick to get through. If you're looking for a basic introduction to pharmaceutical sales, you can find information here. It doesn't serve as a great guide to sales or marketing.
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2 of 2 people found the following review helpful
4.0 out of 5 stars So much better than the film July 1, 2013
Format:Kindle Edition|Verified Purchase
Well written and an interesting side of the industry to hear about. Recommend for other sales reps, not sure who else this would appeal to
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2 of 2 people found the following review helpful
4.0 out of 5 stars Fun and easy read May 10, 2013
Format:Kindle Edition|Verified Purchase
Very good, someone recommended the movie and I misunderstood and downloaded this sort of by mistake. Very glad I did. Jamie Reidy is very funny and book was a real interesting and insider look into insane and often frightening world of pharmaceutical sales
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2 of 2 people found the following review helpful
Format:Paperback
This book is great! I have not seen the movie so I can't compare. I will say there is no steady love interest, and, judging by the commercials, there was one in the movie.

The author is a great story teller, and for that reason alone this book is worth the read. He compares selling for Pfizer to the military, and I think the comparisons make the story all the more memorable.

The anecdotes are funny, but informative. If you've ever wondered what its like to really be a pharmaceutical salesman, this book is a great read, just for the info on sales.

All - in - all, if you want a great story with some laughs and fun mixed in, this book is the perfect read.
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Most Recent Customer Reviews
3.0 out of 5 stars entertaining funny
Enjoyable and as a salesman who frequents the same bars as he has, relatable. but quite an anticlimactic end. Overall worth the read though
Published 1 month ago by Brendan
4.0 out of 5 stars THE HARD SELL
Catchy title - but that's due to screenwriter Ted Griffin. He talked the author out of using an earlier one. Read more
Published 1 month ago by Jet Lagged
2.0 out of 5 stars The only really interesting thing about thus book is how it ever got...
The author is a likable guy but the story is not compelling (at all) until you find out how it is this thing ever showed up on your book search.
Published 7 months ago by Billy T
4.0 out of 5 stars Hard sell
Very funny and easy to read! This was a very candid book about Reidy"s experience as a pharmaceutical representative during the hey-day of the pharmaceutical industry.
Published 11 months ago by Karla Kassey
5.0 out of 5 stars Book was terrible.
I HATED reading this book for my Pharmacy Ethics class. I started to give this one star because I hated the book so much, but I didn't want that to look bad on the seller. Read more
Published 12 months ago by Stephanie
5.0 out of 5 stars SO GO THE BOOK SO GO THE MOVIE
Love the book... really love the movie.....Both will one day be a classic.....Ann Hathaway..and.. Jake Gyllenhaal....make the book come alive on the screen
William O.
Published 14 months ago by WO
5.0 out of 5 stars Jamie Reidy is the Outlier of slackers
You would expect a book about a Viagra salesman to be chockfull of cocky bravado -- but it isn't! It's and incredibly entertaining story about a guy who lucked into a great career... Read more
Published 16 months ago by Stephen Belanger
2.0 out of 5 stars It's boring
It would be interesting read during the early years of Viagra, read it in 2013 and it's dull like raw egg.
Published 20 months ago by Jozef Thenu
4.0 out of 5 stars A generation of hard working slackers
Working in a medical office I could particularly relate to the humor of Jamie 's day in and day out...when he was okin.
Published 20 months ago by Danielle Apgood
5.0 out of 5 stars Interesting
A very good exposure of what the drug reps are really like. Unfortunately it is all pretty much true to life.
Published on July 10, 2012 by Dahlink
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More About the Author

I generally write books about my favorite topic, which is generally me.

Harvard Business School invited me to speak in 2008. They have not asked me back.

5 Guys is the best burger chain in America; and, yes, that includes In-n-Out.

My mom says she had a constant barbecue potato chip craving when she was pregnant with me; to this day, BBQ chips are a major weakness of mine. It annoys me when people use, "to this day," in a sentence.

I've met Bono and Colonel Buzz Aldrin.

My dermatologist likes me this pale.


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