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Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS Paperback – November 30, 2010

3.6 out of 5 stars 25 customer reviews

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Editorial Reviews

About the Author

Jamie Reidy, a Notre Dame grad and a former U.S. Army officer, "carried the bag" for Pfizer from 1995 to 2000. He then spent five years with Eli Lilly's Oncology Division, where he discovered there are far fewer jokes about chemotherapy than Viagra. Reidy was fired by Eli Lilly soon after publication of Hard Sell. He has since published Bachelor 101: Cooking + Cleaning = Closing, a cookbook and lifestyle guide for idiot single guys just like him. He lives in Manhattan Beach, California, where he has written several screenplays. Now he needs to start selling them.

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www.imdb.com/title/tt0758752/
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Product Details

  • Paperback: 240 pages
  • Publisher: Andrews McMeel Publishing; Reprint edition (November 30, 2010)
  • Language: English
  • ISBN-10: 0740799134
  • ISBN-13: 978-0740799136
  • Product Dimensions: 5.5 x 0.7 x 8.3 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #1,063,542 in Books (See Top 100 in Books)

More About the Author

I generally write books about my favorite topic, which is generally me.

Harvard Business School invited me to speak in 2008. They have not asked me back.

5 Guys is the best burger chain in America; and, yes, that includes In-n-Out.

My mom says she had a constant barbecue potato chip craving when she was pregnant with me; to this day, BBQ chips are a major weakness of mine. It annoys me when people use, "to this day," in a sentence.

I've met Bono and Colonel Buzz Aldrin.

My dermatologist likes me this pale.

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book was not what I expected. With the release of the movie, I expected the book to have a love story painted throughout. After getting the to end of the book I was disappointed to have none of that love story in it. Mentions of girl friends, sure, but nothing that hooked me. What I was expecting to get didn't match what the book was actually about.

That being said, this is a good book. I wouldn't rank it in my top 10, but Jamie Reidy is a good story teller and parts of the book did make me laugh out loud. I never thought that I wanted to know that much about Pfizer, but I'm glad I do.

If you're looking for a quirky memoir about a pharmaceutical sales rep, I would read this one. If you're looking for a memoir laced with a love story, I suggest "It's Kind Of A Funny Story" by Ned Vizzini.
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Format: Paperback
A really fun read and wild ride through the life a pharmaceutical salesman. Although the movie does not follow the book exactly, the commonality between Jake Gyllenhaal's role in "Love and Other Drugs" and Jamie Reidy's main character in "Hard Sell" do parallel one another fairly closely. Please read the book then go watch the movie! You won't be disappointed!
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Format: Kindle Edition Verified Purchase
I liked this book. It was really interesting to see how these companies work. It will definitely make me ask my doctor exactly WHY is he/she writing script for the particular med at that time. is it because it is what is best or what he is obligated to write........ makes u think......
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Jamie Reidy is a funny guy. His tales of (hardly) working for Phizer in the late '90s and being on the crest of the Viagra wave are hilarious. The witty, ribald spirit of this book is the jumping off point for Love and Other Drugs, but you won't find a weepy romance here. Reidy's book alternates between sex jokes and hijinks, and an insider look at how drugs are really prescribed in America. Enjoyable and eye-opening, Hard Sell is a good way to pass the time with a very entertaining storyteller.
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Format: Paperback
Hard Sell is the memoir of Jamie Reidy's time as a sales rep for Pfizer from 1995-2000. It was that period that coincided with the launch of Viagara. During Reidy's 5 years, he details his introduction into the industry, and his stories along the way. The book is the basis of the movie Love and Other Drugs starring Jake Gyllenhaal.

Reidy is a major slacker. He details his day-to-day at Pfizer, which included starting work at 11 (sometimes later), taking naps, and having 3 day weekends. The scams he comes up with are creative. He gets around Pfizers managers who try to keep vigilant track of their employees. He has plenty of funny and amusing stories.

One item missing is Reidy's ascent to the top. Despite a relaxed approach to work, he ends up being the #1 Viagara rep in the country by the time he leaves. It would have been interesting to hear more stories about his ambition and drive. He constantly understates his efforts which can't possibly be true with his track record.

The book is slim and quick to get through. If you're looking for a basic introduction to pharmaceutical sales, you can find information here. It doesn't serve as a great guide to sales or marketing.
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Format: Paperback
This book is great! I have not seen the movie so I can't compare. I will say there is no steady love interest, and, judging by the commercials, there was one in the movie.

The author is a great story teller, and for that reason alone this book is worth the read. He compares selling for Pfizer to the military, and I think the comparisons make the story all the more memorable.

The anecdotes are funny, but informative. If you've ever wondered what its like to really be a pharmaceutical salesman, this book is a great read, just for the info on sales.

All - in - all, if you want a great story with some laughs and fun mixed in, this book is the perfect read.
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Format: Paperback
Catchy title - but that's due to screenwriter Ted Griffin. He talked the author out of using an earlier one.

James Reidy describes his life as a pharma rep, including his being a Viagra salesman. He worked for Pfizer from 1995 to 2000. Yes I know all the jokes, stiff competition and all that.

Ideally I would award 3.5 stars for this one. I have given a bit extra for some of the inside information it contains. Sir Humphrey, of "Yes Minister", might have described Reidy as being "refreshingly candid". Reidy's saving grace is that he is often very funny. For example he writes about Viagra :- "Apart from possible death, the other side effects didn't look too bad." (Viagra is not good for guys with a heart condition).

I got this book because I wanted to see what goes on behind the scenes in the medical business. And a business it is.

"All other considerations aside, a physician runs a business. So, if the customer is always right, that puts the doctor somewhere between the proverbial rock and a hard place."

I was not surprised therefore to see, as early as the Prologue, Reidy saying:-

"I had witnessed numerous violations of patient confidentiality. In spite of their best efforts to avoid doing so, doctors often dispensed advice in front of other patients."

In some sensitive cases, this is clearly the cause of a patient being extremely embarrassed. Just what you need when you are feeling sick and at a low ebb to begin with. Certainly a novel way of aiding patient recovery.

Reidy explains that Pfizer had a 6 step formula for handling doctor's objections to their latest products. It was to listen, clarify, empathise, provide proof, verify and trial close. The reps had to get this approach down pat.
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