For many companies, 20 percent of their sales force generates 80 percent of their sales volume. The methods described by Shook tell what it takes to be in the elite 5 percent of that top 20 percent, and shows how to control a sale without ever resorting to intimidation or manipulation.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Probably the best book on selling ever written,
By A Customer
This review is from: Hardball Selling: How to Turn the Pressure on Without Turning Your Customer Off (Paperback)
This book doesn't just give you cheap tricks, which are re-used in every other book. Hardball breaks new ground with its current and proven sales processes, and tells you exactly how to do it. In my opinion, this could just as easily been called the Sales Bible.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
This one made me money,
By David S. Medsker (rathdrum, idaho United States) - See all my reviews
This review is from: Hardball Selling: How to Turn the Pressure on Without Turning Your Customer Off (Paperback)
My sales manager was God, he took me from nothing to a couple of thousand a month. He recommended this book, I read it, and within six months I was the sales manager and set a record for Utah and Colorado states with a 75 year old company. Criticize the title or the content, but I provide better customer service and close more sales since heeding it's advice. I've cold called every 10 or more employee private company in Salt Lake City and Denver and did better than anyone else had in 75 years. Thank you Mr. Shook.
5.0 out of 5 stars
I'd sure never want to meet Bob Shook in a dark alley,
By A Customer
This review is from: Hardball Selling: How to Turn the Pressure on Without Turning Your Customer Off (Hardcover)
I love this book. I read it first about six years ago, and found it very refreshing. Hard core sales gets to everyone eventually and thus requires hard core attitude. Is the product good enough? Am I good enough? Does the customer even need this? None of this even matters! If I remember correctly, the first line of the book reads, "America has been supplied with a new whipping boy, the salesman." Learn how whip your prospect into submission, get them into a headlock and sign that contract! Bob will pull you out of your rut and send you hurtling towards success.
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