The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider offering copywriting and other forms of writing as well as marketing, branding and social media consulting services.
Susan also offers lecture services to professionals and students around the world about marketing, social media, branding and more.
She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, SmartMoney.com, TheStreet.com, Yahoo! Small Business, Yahoo! Finance, and more. She also writes about business, marketing, branding, writing, and blogging for a variety of clients, including Splashpress Media, Cox Communications, Newstex, and About.com (a New York Times company).
With nearly 20 years of marketing, branding and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.
SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES:
www.KeySplashCreative.com
www.WomenOnBusiness.com
www.SusanGunelius.com
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Connect with me on LinkedIn: www.linkedin.com/in/susangunelius





