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Harvard Business Review on Communicating Effectively Paperback – April 12, 2011
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Top Customer Reviews
Having read all of the articles when they were published individually, I can personally attest to the brilliance of their authors' (or co-authors') insights and the eloquence with which they are expressed. Two substantial value-added benefits should also be noted: If all of the articles were purchased separately as reprints, the total cost would be at least $60-75; they are now conveniently bound in a single volume for a fraction of that cost.
I now provide two brief excerpts that are representative of the high quality of all ten articles:
In "Change the Way You Persuade," Gary A. Williams and Robert B. Miller identify and discuss five styles of decision making (based on their interviews) and explain the best ways to influence each. They are:
1. Charismatics (25% of those interviewed) are easily enthralled by new ideas. They can absorb large amounts of information rapidly, and they tend to process the world visually.
2. Thinkers (11%) are the most difficult decision makers to understand and consequently the toughest to persuade.
3.Read more ›
The articles in this anthology are brief, but full of useful information. They are useful at any static your career.
Some of my favorite chapters were: Change the Way You Persuade, The Power of Talk: Who Gets Heard and Why, and How to Become An Authentic Speaker. Again, this book is an excellent primer and is absolutely unambiguous in style and approach; it's a very readable text.