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0 of 3 people found the following review helpful:
2.0 out of 5 stars Old school thinking won't help in today's market, December 29, 2008
This review is from: Harvard Business Review on Strategic Alliances (Paperback)
Basic primer. There are a few traditional strategic alliance tid bits that one can use to set up these financial windfall opportunities, but generally it is not worth the time. Instead, spend your valuable time reading anything by Jay Abraham that is "outside-the-box", will inspire new thinking, help you intiate strategic alliances and come off like a hero to everyone involved.
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Harvard Business Review on Strategic Alliances
Harvard Business Review on Strategic Alliances by Harvard Business School Press (Paperback - February 26, 2002)
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