Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series)

4 customer reviews
ISBN-13: 978-1422121085
ISBN-10: 1422121089
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Editorial Reviews

From the Back Cover

Just a decade ago, the term "green business strategy" evoked visions of fringe environmentalism and a high cost for minimal good. Now that perception has changed - companies now realize that a strategy good for the world can also be good for the bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you must put a socially responsible strategy at the top of your CEO's agenda.

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Product Details

  • Series: Harvard Business Review Paperback Series
  • Paperback: 204 pages
  • Publisher: Harvard Business School Press (November 1, 2007)
  • Language: English
  • ISBN-10: 1422121089
  • ISBN-13: 978-1422121085
  • Product Dimensions: 8.2 x 5.5 x 0.6 inches
  • Shipping Weight: 8.5 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,017,952 in Books (See Top 100 in Books)

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7 of 8 people found the following review helpful By voltaire on February 18, 2011
Format: Paperback Verified Purchase
The word "strategy" does not belong in this title. There is no research or guidance here on actually devising a competitive, profitable business strategy or a coherent, share-boosting corporate strategy. It is mostly about governmental and social trends that create vague opportunities. This could have been compelling 30 years ago, but today? The book, heavy on platitudes and exhortations, may be useful to (1) the authors in their PC social network, (2) other academics and (3) the occasional business enterprise for governmental lobbying, annual reports and conference speeches.
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4 of 4 people found the following review helpful By btc on January 23, 2011
Format: Paperback Verified Purchase
Great compilation of a number of good articles that you can look up, but having them in one place is helpful. Referencing the original article is a bit difficult but worth it in the long run. Thank you!
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3 of 3 people found the following review helpful By Frank Roettgers on February 21, 2011
Format: Paperback
"Going green" has evolved into a common catchphrase across today's business landscape while strategic managers discuss best practices for formulating and implementing green strategies vigorously as never before. The reasons for the topicality of companies going green and the ongoing discussions about the right way to approach it are manifold. Whereas some organizations go green in order to be compliant with governmental regulations or feel responsible towards the continued existence of the planet and their corporate social responsibility activities, other organizations go green in order to decrease cost, increase their profitability, and thereby gain a competitive advantage. The articles within this paperback series are a great start if you want to dive into these topics and get top-notch insights from a reliable source.

- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies
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1 of 1 people found the following review helpful By Researcher on February 23, 2012
Format: Paperback
This is a collection of green - articles related to social responsibility, corporations/goverments being more green in their choices. It is a strategy book in the sense of what are considered as part of being green and social responsibility.
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