Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.
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Editorial Reviews
From the Back Cover
Just a decade ago, the term "green business strategy" evoked visions of fringe environmentalism and a high cost for minimal good. Now that perception has changed - companies now realize that a strategy good for the world can also be good for the bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you must put a socially responsible strategy at the top of your CEO's agenda.
About the Author
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
2.0 out of 5 stars
Hopelessly high level,
Amazon Verified Purchase(What's this?)
This review is from: Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series) (Paperback)
The word "strategy" does not belong in this title. There is no research or guidance here on actually devising a competitive, profitable business strategy or a coherent, share-boosting corporate strategy. It is mostly about governmental and social trends that create vague opportunities. This could have been compelling 30 years ago, but today? The book, heavy on platitudes and exhortations, may be useful to (1) the authors in their PC social network, (2) other academics and (3) the occasional business enterprise for governmental lobbying, annual reports and conference speeches.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great Collection of Articles to start with!,
By Frank Roettgers "Author of Going Green Together" (Frankfurt, Germany) - See all my reviews
This review is from: Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series) (Paperback)
"Going green" has evolved into a common catchphrase across today's business landscape while strategic managers discuss best practices for formulating and implementing green strategies vigorously as never before. The reasons for the topicality of companies going green and the ongoing discussions about the right way to approach it are manifold. Whereas some organizations go green in order to be compliant with governmental regulations or feel responsible towards the continued existence of the planet and their corporate social responsibility activities, other organizations go green in order to decrease cost, increase their profitability, and thereby gain a competitive advantage. The articles within this paperback series are a great start if you want to dive into these topics and get top-notch insights from a reliable source.
- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Book or Article,
By btc "BtC" (Seattle, WA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series) (Paperback)
Great compilation of a number of good articles that you can look up, but having them in one place is helpful. Referencing the original article is a bit difficult but worth it in the long run. Thank you!
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