Customer Reviews

Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series)

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

The word "strategy" does not belong in this title. There is no research or guidance here on actually devising a competitive, profitable business strategy or a coherent, share-boosting corporate strategy. It is mostly about governmental and social trends that create vague opportunities. This could have been compelling 30 years ago, but today? The book, heavy on platitudes and exhortations, may be useful to (1) the authors in their PC social network, (2) other academics and (3) the occasional business enterprise for governmental lobbying, annual reports and conference speeches.

"Going green" has evolved into a common catchphrase across today's business landscape while strategic managers discuss best practices for formulating and implementing green strategies vigorously as never before. The reasons for the topicality of companies going green and the ongoing discussions about the right way to approach it are manifold. Whereas some organizations go green in order to be compliant with governmental regulations or feel responsible towards the continued existence of the planet and their corporate social responsibility activities, other organizations go green in order to decrease cost, increase their profitability, and thereby gain a competitive advantage. The articles within this paperback series are a great start if you want to dive into these topics and get top-notch insights from a reliable source.

- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies

Great compilation of a number of good articles that you can look up, but having them in one place is helpful. Referencing the original article is a bit difficult but worth it in the long run. Thank you!