The 2001 edition of the Harvard Business School Guide to Careers in Marketing is an indispensable resource for anyone considering a job search in marketing or strategic planning. Based on the research and experiences of Harvard Business School graduates, students, and faculty, this all-in-one career guide describes career opportunities and provides guidance on the recruiting process. Also included are profiles of firms that hire MBAs for marketing positions, a mailing list of recruiting contacts, advice on career self-assessment, and a selected bibliography by the Harvard Business School career resources librarian.
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Most Helpful Customer Reviews
19 of 20 people found the following review helpful:
1.0 out of 5 stars
This book is a joke,
By A Customer
This review is from: The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) (Paperback)
I don't think this book is worth buying. Its 83 pages contain some general information about careers in marketing, a few stories from Harvard alumni and 21 company profiles (that's what I bought the book for - I didn't know there are only 21). Beside the fact that they are only a few, the company profiles contain in general obvious and useless data which you would have no trouble finding on the corporations' web sites or in some magazines. Even worse, all the information was collected from internal sources. You can find some pretty detailed MBA job descriptions, but I doubt they are of much help - of course, the companies expect you to do about everything that has to be done in marketing. The only useful part of the book are the last 4-6 pages which contain some marketing career resources (books, directories, associations, web sites). If you are interested in this subject go for the vault.com and wetfeet.com guides.
6 of 7 people found the following review helpful:
2.0 out of 5 stars
poor, poor,
By A Customer
This review is from: The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) (Paperback)
This book is embarrassing. In my opinion the Vault Career Guide to Marketing and Brand Management is a superior guide to careers in marketing. Good luck.
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Disappointing...,
This review is from: The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) (Paperback)
I read through this book because I was interested in the Marketing field. It was a total disappointment; it gave a very vague overview and a lack of useful resources to enter the career effectively. I ended up going to http://www.MarketingCrossing.com through Google and found a great resource! It had quite a few job postings- more than any other site- and it gave jobs only from employer web sites. It got me in contact with people who gave me all the information I could want about about marketing.
http://www.MarketingCrossing.com.
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Inside This Book
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First Sentence:
If you're considering whether to pursue a career in marketing, you're probably just starting out: you're either about to graduate from college or business school, or are within a year or two of either milestone. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
formal summer program, many summer interns, marketing manager play, compensation for day care, brief company history, recruiting contact, recruiting cycle, ongoing development programs, typical career path, lifestyle aspects, average hours per week, adoption leave, initial training programs, professional mobility, corresponding responsibilities, brand management, international opportunities, marketing careers, recruiting process Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Recruiting Contact, Company Description Describe, The Recruiting Process Describe, Total Number of Professionals, Glaxo Wellcome, Locations of Offices, Disney Consumer Products, United States, Kraft Foods, American Marketing Association, Creative Production, Monitor Group, Smith Boyle, The Clorox Company, Enterprise Control, Hong Kong, The Gillette Company, Menlo Park, National Register Publishing, Oscar Mayer, Santa Clara, United Kingdom, West Point New!
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
If you're considering whether to pursue a career in marketing, you're probably just starting out: you're either about to graduate from college or business school, or are within a year or two of either milestone. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
formal summer program, many summer interns, marketing manager play, compensation for day care, brief company history, recruiting contact, recruiting cycle, ongoing development programs, typical career path, lifestyle aspects, average hours per week, adoption leave, initial training programs, professional mobility, corresponding responsibilities, brand management, international opportunities, marketing careers, recruiting process Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Recruiting Contact, Company Description Describe, The Recruiting Process Describe, Total Number of Professionals, Glaxo Wellcome, Locations of Offices, Disney Consumer Products, United States, Kraft Foods, American Marketing Association, Creative Production, Monitor Group, Smith Boyle, The Clorox Company, Enterprise Control, Hong Kong, The Gillette Company, Menlo Park, National Register Publishing, Oscar Mayer, Santa Clara, United Kingdom, West Point New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 13
books:
See all 13 books this book cites
- Sun Microsystems by Vault Reports on page 75, page 76, and Back Matter
- Standard Directory of Advertisers 1994: Business Classification Edition by National Register Publishing on page 79
- Opportunities in Marketing Careers by Margery Steinberg on page 78
- The Advertising Red Books: Agencies : January 2003 (Advertising Red Books Agencies January Edition) by National Register Publishing on page 79
- Careers in Marketing (Vgm Professional Careers) by Lila B. Stair on page 78
See all 13 books this book cites
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