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The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) Paperback – June 1, 2000


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Paperback, June 1, 2000
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Product Details

  • Series: Harvard Business School Guide to Careers in Marketing
  • Paperback: 88 pages
  • Publisher: Harvard Business School Press (June 2000)
  • Language: English
  • ISBN-10: 1578513251
  • ISBN-13: 978-1578513253
  • Product Dimensions: 8.1 x 10.4 inches
  • Shipping Weight: 9.9 ounces
  • Average Customer Review: 2.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #3,367,793 in Books (See Top 100 in Books)

Customer Reviews

2.6 out of 5 stars
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Most Helpful Customer Reviews

20 of 21 people found the following review helpful By A Customer on July 21, 2000
I don't think this book is worth buying. Its 83 pages contain some general information about careers in marketing, a few stories from Harvard alumni and 21 company profiles (that's what I bought the book for - I didn't know there are only 21).
Beside the fact that they are only a few, the company profiles contain in general obvious and useless data which you would have no trouble finding on the corporations' web sites or in some magazines. Even worse, all the information was collected from internal sources. You can find some pretty detailed MBA job descriptions, but I doubt they are of much help - of course, the companies expect you to do about everything that has to be done in marketing.
The only useful part of the book are the last 4-6 pages which contain some marketing career resources (books, directories, associations, web sites).
If you are interested in this subject go for the vault.com and wetfeet.com guides.
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6 of 7 people found the following review helpful By A Customer on September 19, 2001
This book is embarrassing. In my opinion the Vault Career Guide to Marketing and Brand Management is a superior guide to careers in marketing. Good luck.
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4 of 6 people found the following review helpful By "mjd123" on November 24, 2002
This book is designed for: those thinking of going into product management, and MBAs from top 20 schools.
While the interviews were insightful, they were almost all from MBAs in product management positions. Thus, the title is midleading, as it does not cover all the "Careers in Marketing" (hardly). The VGM Series book "Careers in Marketing" by Lila Stair, while it has its limitations too, would be a better resource.
Also, the interviews and company list (which took up most of the book) is most helpful only if you are coming from a top school. There are many potential companies not on the list, and few will happen to be in your geographic area. The people who were interviewed are in postions on high end of the scale in terms of stress and responsibility, which is certainly not going to be the target for everyone just completing their MBA.
I have found most of HBS Career Guides available at the local library. Unless you fit the narrow reader target, I would check this book out at the library rather than purchase it.
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1 of 2 people found the following review helpful By D. Robertson on April 15, 2009
I read through this book because I was interested in the Marketing field. It was a total disappointment; it gave a very vague overview and a lack of useful resources to enter the career effectively. I ended up going to [...] through Google and found a great resource! It had quite a few job postings- more than any other site- and it gave jobs only from employer web sites. It got me in contact with people who gave me all the information I could want about about marketing.

[...]
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1 of 4 people found the following review helpful By A Customer on August 17, 2000
As an recent MBA grad, I found this book to be extremely helpful. The company descriptions and Harvard grad profiles are great, but the resource pages alone, make this book worth the price. This career guide is a great first step for those considering a career in marketing!
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