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Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property Hardcover – October 20, 2011


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Product Details

  • Hardcover: 270 pages
  • Publisher: AMACOM (October 20, 2011)
  • Language: English
  • ISBN-10: 0814416993
  • ISBN-13: 978-0814416990
  • Product Dimensions: 9.2 x 6.4 x 1.1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (105 customer reviews)
  • Amazon Best Sellers Rank: #568,702 in Books (See Top 100 in Books)

Editorial Reviews

Review

“You will come away with a much better practical sense of how intangible fit into business strategy and how to develop that strategy….Sherman has made an strong contribution towards helping business develop strategies utilizing their intangibles. The book should be widely read.” --The Intangible Economy



“…a thoughtful eye-opener.” - Inland Empire Business Journal

Book Description

Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface.

In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.

Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Customer Reviews

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This book will make you rethink how you do business, for the better!
Fran Biderman
Andrew Sherman is one of the few writers - business and legal - who can provide practical and valuable advice in an easy to read AND entertaining format.
Valerie Gaydos
Andrew J. Sherman's book, Harvesting Intangible Assets, will help you stay in business.
Howard Lewinter

Most Helpful Customer Reviews

30 of 31 people found the following review helpful By Ryan Selis on May 4, 2012
Format: Hardcover Verified Purchase
Add "Harvesting Intangible Assets" to the top of your reading list. Informative and entertaining, Andrew Sherman provides an invaluable resource for business and thought leaders ready to discover and unleash the latent value of their company's intellectual capital assets.

Utilizing practical insights, instructive real-world examples, and illustrative guidelines and charts, Andrew shares his foresight into why cultivating an innovative company culture and effectively leveraging intangible assets and intellectual property will define the next generation of successful global enterprises. By the final chapter, you will understand both why and how to implement strategies to gain (or retain) a strategic competitive advantage in our increasingly information-centric and intangible asset-driven global society.

As a Gen-Y professional, I found that the book's agrarian/farmer metaphor offers a resounding emphasis of the value of hard work and committing to long-term strategic planning - a careful reminder of the principles adhered to by our forefathers.

I have already recommended this book to a number of friends and colleagues, and I know that you will not be disappointed with the practical take-away knowledge that Andrew Sherman shares in "Harvesting Intangible Assets." Let this book open your eyes and discover the 'Picasso in your basement.'
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6 of 6 people found the following review helpful By Bill Grove on September 29, 2011
Format: Hardcover
Making sure that you've identified the sources of your businesses competitive advantage, and securing the legal protections that are available for those assets, is critical for long-term success in the service economy. Andrew Sherman, once again, provides a practical guide that an entrepreneur can use to identify and secure those critical assets. The author has a gift for thinking strategically and a knack for delivering his insights in a practical, actionable way. The subject of intellectual property can be difficult for someone lacking a law degree to grasp fully. But Mr. Sherman is able to distill his 30 years of experience, and successfully link entrepreneurial necessity, business strategy, finance and intellectual property into a concise, impactful book.
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4 of 4 people found the following review helpful By D. Caporale on September 26, 2011
Format: Hardcover Verified Purchase
Andrew Sherman has done it again!

This book could not have come at a better time. Andrew highlights lots of ideas and solutions that could possibly help our economy get back on track! This book is a must have in any organization's tool chest: Fortune 500, emerging growth, or any entrepreneur working from his/her kitchen table. This book will get the creative juices flowing, allowing you to take off the blinders and realize the pot of gold that is hiding within your brain housing group! This book might just be the key differentiator that will help any organization break through to the next level.
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3 of 3 people found the following review helpful By DouglasMaguire IRD on October 12, 2011
Format: Hardcover Verified Purchase
Harvesting Intangible Assets is first and foremost a great read on a subject that could be very dry. The book provided me both compelling arguments and practical strategies on how to identify the value of the IP currently within my company. I work for a global infrastructure and international relief company and we have a wide range of systems, operational models and best practices that are part of what we do. But, we are not capturing the value of "who we are" and are struggling to make a committment to invest the time and money needed to really manage our intellectual property. I'm giving a couple copies of the book to my colleagues and hope that with Mr. Sherman's guidance and urging, we are going to better define our business, capture the full value of what we do and keep growing!
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3 of 3 people found the following review helpful By J. Figarola on September 26, 2011
Format: Hardcover
This book provides all managers at all levels to rethink their business models and to promote hidden assets yet to be exploited. In reading this book one discovers that you really have not tapped into all of the valuable assets your company has in a meaning full way. Loved the book and a must read!!
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2 of 2 people found the following review helpful By Amazon Customer on October 13, 2011
Format: Hardcover
Mr. Sherman's assessment that as we better understand our internal intellectual assets, we have the potential (to use his agrarian analogy) to not only dramatically increase our yield, but also as we uncover these [previously hidden] assets, we can better find that true business niche (focus) that will also help businesses of all shapes and sizes compete and prosper. I'm also fascinated as to his thinking re: how this "new focus" might change traditional views of GAAP measuring when we take into consideration the various intrinsic assets of knowledge within "new thinking" innovative information-driven companies.

This work is not only "forward thinking" in asking questions that we haven't traditionally been focused on, but it also helps us focus on true organizational synergy in ways critical to competing in this new global economy.

Highly recommended for those looking for a new management paradigm or those looking to see their business "assets" and processes in new and creative ways.
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2 of 2 people found the following review helpful By Blaire on September 26, 2011
Format: Hardcover
I was very glad to receive an advance copy of this book from the author, who was one of my law school professors. Like all his works, Harvesting gives straight-forward, necessary advice in a conversational tone. Reading the book is like talking with your trusted, much smarter advisor/friend who somehow knows about all of your business-related shortcomings, and, thankfully, how to go about fixing them.

Harvesting provides great tips and tons of industry examples for creating or fostering a real culture of innovation. It describes innovating from the top and bottom of the organization, and explains why your company might not actually be innovative, even if you think it is.

Most importantly, the book provides specific instructions for evaluating your innovations, intangible assets, and IP, and monetizing them in a smart, sensible way.

This book is a great resource for entrepreneurs, managers, anyone who needs a gentle push to turn IP into value, or promotes resourcefulness in business.
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More About the Author

Andrew J. Sherman is a partner at Jones Day in the Washington, DC office (ajsherman@jonesday.com) and focuses his practice on issues affecting business growth for companies at all stages, including developing strategies to leverage intellectual property and technology assets, as well as international corporate transactional and franchising matters. He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies.

Andrew has represented U.S. and international clients from early stage, rapidly growing start-ups, to closely held franchisors and middle market companies, to multibillion dollar international conglomerates. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.


Andrew's practice involves general corporate law, franchising, emerging business, mergers and acquisitions, intellectual property transactions, and capital formation. He has served as securities counsel on a wide variety of private and public offerings and as transactional counsel to buyers and sellers in mergers, acquisitions, spin-offs, leveraged buyouts, acquisitions of and reorganizations for chapter 11 companies, and management buyouts. He prepares, negotiates, and reviews loan proposals and general corporate and business agreements such as shareholders agreements, extensive employment contracts, distribution and sales agency agreements, joint venture agreements, technology transfer agreements, and related corporate documentation.


Andrew has served as counsel in a diverse range of business industries, including high-technology, specialty retailing, consumer electronics manufacturers, restaurants, automotive aftermarket services, Internet service providers, database management companies, financial services and venture capital, communications, manufacturing, health care services, recreation and entertainment, transportation, and computer services. He also has served as counsel on international corporate matters in more than 30 countries.


Andrew is a member of the American Bar Association, the Association for Corporate Growth, the Licensing Executives Society, International Franchise Association, the board of directors of the National Foundation for Teaching Entrepreneurship, and the board of advisors to the National Commission of Entrepreneurship. He also is general counsel to the Young Entrepreneurs Organization and serves on the Executive Biz Potomac Officers Council. He serves as an adjunct professor in the M.B.A. programs at the University of Maryland and at Georgetown University.


Andrew is author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property. He has written many articles on similar topics for a variety of trade and business publications. He is a frequent speaker at conferences hosted by organizations such as the Council of Growing Companies and the International Franchise Association. He regularly appears as a guest on programs such as CNN's "Managing and DayWatch," NPR's "Talk of the Nation," and CBS News Radio, among others. He is frequently interviewed on legal topics by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, as well as by many other renowned publications.



Honors and Distinctions
Ranked in the 2007 and 2008 editions of Chambers USA: America's Leading Lawyers for Business as a leading individual in the area of corporate/M&A and private equity for the District of Columbia; received the University of Maryland at College Park's Krowe Excellence in Teaching Award for his "wealth of practical experience in venture creation and financing" and "ability to inspire students and get them excited about entrepreneurship" in 2008; and named to the Greater Washington "Legal Elite" list by Washington SmartCEO in 2006.