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Hatch!: Brainstorming Secrets of a Theme Park Designer Perfect Paperback – September 14, 2012
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Top Customer Reviews
Ever visited a Disney theme park? You’ve probably come across this one-time Imagineer’s brainstorming results and not even known it. If Happiest-Place-On-Earth-level creation doesn’t inspire you, I’m not sure what will.
But enough about the author's creds. What about the book itself?
I soon discovered that when reading Hatch!, how it's approached was key. McNair reminded me of the long-winded uncle we see once a year at Thanksgiving. Throughout my first read-through, I was like an old lady in an 80s fast food ad: Where’s the beef? Hatch! is filled with stories and anecdotes that require a little work to pull out the core. It wasn’t until I pulled back, relaxed, and accepted his playful style, that McNair’s levity and affable personality made his tangents (and sketches) a joy to read.
The first half of Hatch! focuses on the Seven Agreements of Creativity. They provide the rules of the road that keep unbridled creation front-and-center, until you can finally narrow down the menu of options to The One.
The second half is a smorgasbord of topics, including a fun section on doodling which illustrates (haha) how visual note-taking can be a boon to creative gold mining.
Also, it’s important to realize that while this book is focused on team and corporate brainstorming, many of the tips still apply to individual creation.Read more ›
But fear not! There is a remedy to cure all ills. Brew some tea, get comfy cozy, and (gently) crack the spine of C. McNair Wilson's latest book, HATCH!
Anyone whose creative spirit needs a kick in the pants will surely benefit from McNair's wisdom and tried and true brainstorming techniques.
Buy the book. Read enthusiastically. Implement his methods. You will start producing some of the most vivid, exciting seeds you have ever grown!
Now, some of your ideas will still be crap. This is the nature of the beast. But a precious few will be so tantalizingly thrilling, you'll have no choice but to leap into them feet first, assuming brilliance from yourself (and others!) every step of the way.
Get this book and put your face in it!
After a brief intermission, his own doodle--a single page illustration of a man in straw hat and plaid suit peddling gum and felt pens--Wilson provides instruction on story-boarding, cartooning lessons, and even blank doodle pages for reader enjoyment.
My favorite line from the book comes near the end when McNair identifies his "best day at Disney or anywhere on planet earth." I won't give it away, but it precedes a "Parental Advisory" more an admonition really, to become your child's cheerleader and biggest fan. I liked that.
HATCH is predominantly for organizations wanting to cultivate a creative, cooperative work environment and experience for their group. He writes, "Imagine you at your best, and a handful of your coworkers, all working brilliantly and playfully and enjoying it. That does not need to be merely your imagination. You can make it happen."
Wilson believes the "Maker's mark" is seen in the "built-in creative spirit" of every human being. "I look for brilliance in everyone," Wilson says.
As a public speaker, Wilson routinely distributes magic markers to his audience and encourages doodles during his dynamic presentations.Read more ›
My only regret when I tell others about HATCH! is that they cannot hear McNair personally. Having heard and met McNair on a couple of occasions, HATCH! was even better because I could "hear" McNair's voice as I read. If you ever get a chance to hear McNair in person - GO! His genius and creativity is contagious.
Whether you consider yourself creative or not, HATCH! will convince you that you are creative and McNair will help you learn how to unpack your creativity. HATCH! is for solo acts (writers, artists, teachers,) and corporate leaders. I highly recommend it for anyone wishing to make a difference in the world.
Most Recent Customer Reviews
This is an outstanding one of a kind book that helped me work with a variety of groups for maximum creative results. Read morePublished 9 months ago by Chad
I saw and heard McNair Wilson in person and I could listen to him all day. But never had I imagined that one could capture in words such animation on a topic like... Read morePublished 14 months ago by MAROLYN GENTLES
If you have never experienced the joy of brainstorming - or if you've forgotten or if you just don't know where to start - this is your book. Seriously. Don't wait. Read morePublished 16 months ago by Lady Jessica
I really loved this book. It gives concrete steps in group decision making. Whether brainstorming, or just deciding what to do next, it opens up a VERY creative and promising... Read morePublished 16 months ago by marguerite LePley
Hatch is written in the same zany, crazy yet extremely coherent way that McNair speaks. Having been involved in the process with McNair, and others on a project mentioned in the... Read morePublished 16 months ago by Nathan J Mahand
I'm a writer and I learned some great techniques from Hatched! Having met McNair and attended his classes, I could hear his unique voice on every page. Read morePublished 21 months ago by Meagan
This is the only brainstorming book you will ever need PERIOD!!!. It is such a fun book to read packed with so much information and will definitely get your inner child at work and... Read morePublished on May 1, 2014 by demonicprodigy