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We Have Always Done It That Way: 101 Things About Associations We Must Change
 
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We Have Always Done It That Way: 101 Things About Associations We Must Change (Paperback)

~ Jeff De Cagna (Author), (Author), Jamie Notter (Author), Mickie Rops (Author), Amy Smith (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Customers buy this book with The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott

We Have Always Done It That Way: 101 Things About Associations We Must Change + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

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Editorial Reviews

Product Description

"We have always done it that way" is no longer a viable leadership philosophy for associations. The long-term growth and success of these organizations depends on their ability to innovate, and this book explores a wide variety of issues and ideas that should be the basis for meaningful dialogue about how to make that happen. By challenging association leaders to change the way they think, lead and run their associations, the authors hope to spark a genuine renaissance of associations in the 21st century. The Five Independent Thinkers are Jeff De Cagna, David Gammel, Jamie Notter, Mickie Rops, and Amy Smith.

Product Details

  • Paperback: 184 pages
  • Publisher: Lulu.com (February 14, 2007)
  • Language: English
  • ISBN-10: 184728857X
  • ISBN-13: 978-1847288578
  • Product Dimensions: 8.8 x 5.9 x 0.4 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.com Sales Rank: #585,710 in Books (See Bestsellers in Books)

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great Association Mgmt Book!, January 13, 2008
This is a great book for all those Association Executives that need to manage change in their organizations.
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