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How to Have a Beautiful Mind Paperback – June 3, 2004

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Product Details

  • Paperback: 240 pages
  • Publisher: Ebury Press (June 3, 2004)
  • Language: English
  • ISBN-10: 0091894603
  • ISBN-13: 978-0091894603
  • Product Dimensions: 5.5 x 0.7 x 8.5 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #363,239 in Books (See Top 100 in Books)

Editorial Reviews


“Highly recommended.”  —The Good Book Guide

“One of the world’s greatest thinkers has found a miracle cure for people in search of lasting health and beauty. And it costs no more than the price of a paperback.”  —Sunday Review

“The master of creative thinking.”  —Independent on Sunday

About the Author

Edward de Bono is the author of more than 60 books and the creator of the concept of “Lateral Thinking.” His business methods are currently taught by more than 900 trainers in 28 countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.

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Customer Reviews

4.4 out of 5 stars
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See all 22 customer reviews
The book has been an interesting read for me.
Lim Keith
De Bono states that lateral thinking is concerned with making the best possible use of the information that is already available in the memory surface.
Dr. Peter Fritz Walter
To gain an understanding of how our own mind works is the most important step we can ever take.
Den Perrin

Most Helpful Customer Reviews

31 of 32 people found the following review helpful By Lim Keith on December 11, 2005
Format: Paperback
The book is about building a beautiful mind to enhance ones' appeal (regardless of IQ, knowledge, or looks).

First 7 chapters deals pretty much with holding a decent conversation. Much of this sounds like common sense, but sometimes 'not so common' to some people. When holding a conversation, agreeing to everything is no good, as the other party might as well be talking to himself. Disagreeing everything is bad as it shows a mind that wants to demonstrate superiority to others (thus is ugly). There are many levels in between total agreement and disagreement. You can agree on certain points and disagree on certain points (agree to disagree). The key is to find out what you agree and disagree based on mutual understand of each others' values, point of view, personal experience, and extrapolation of what happens in the future. Once you understand the other party's 'logic bubble', you would be able to hold a better conversation without misunderstandings and negative emotions. To make the conversation interesting, you should also supplement , speculate, provide what-ifs, be open to alternatives, and explore points of interest. Edward explores the way you can do all these.

Chapter 8 addressed the concept of "6 Thinking Hats" or Parallel thinking (Edward has a whole book on this btw). In a Court of Law, a prosecutor will not mention points which will help a defence case, and vice versa for the defence attorney. Our usual thinking is based on using arguments as a method, as put forward by the Greeks: Socrates, Plato and Aristotle. In an argument, each party is usually looking from his own side. Edward gives an alternative method called Parallel thinking where everyone explores the same side, and goes around to all sides until a complete view is understood.
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17 of 18 people found the following review helpful By A Customer on December 15, 1997
Format: Paperback
Mechanism of Mind is one of my most treasured books. It gave me very practical insights into how humans process information. The book is easy enough to understand, and doesn't require any previous knowledge of psychology. It's a fairly serious, engrossing read, though, even with de Bono's nice little explanatory diagrams and simple examples. (I've read six of de Bono's books, and this was the most demanding, and the one I'd only recommend to my most intellectual friends).

It compares the brain to an array of a thousand lightbulbs. All the bulbs in the array have a simple device that makes them responsive to light (from an image projected onto the array. Each bulb also has a simple device that makes them "tire" (grow dim) without stimulus).

It's fascinating how the array behaves. De Bono explains how it "processes" patterns, easily mimicing brain functions such as attention and diversion, memory and forgetting, pattern recognition (generalization), creativity and insight.

This book certainly changed my life. I understand much more confidently how my mind works, and the minds of others.
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15 of 16 people found the following review helpful By A Customer on June 28, 2000
Format: Paperback
This is one of the best books I have read. It does not describe the mind in neurochemical or psychological terms, but hits the spot by providing a simple model of how the mind works. From that model, De Bono provides insight on how memory, learning, attention, 'pig-headedness' and insight can occur. He shows how the brain stores information and experience efficiently, but also shows how those storage units can become rules unto themselves, thereby inhibiting further clear thinking. He then describes lateral thinking, as a means of disrupting the learnt rigid patterns that can make people blind to the simplest of ideas. It is curious that this work is not more extensively discussed in texts on psychology. Those texts often describe research on how certain neurons in the brain become selected through use, but do not take the simple step back to this original work by De Bono. Another interesting interpretation of the De Bono work is provided in Cookson's book 'Our wild niche', where he coins the word mindrules (similar to De Bono's d-lines). Mindrules are experience learnt instincts, and have wider connotations for human ecology and adjustment to various niches, both natural and artificial. I recommend you buy the Mechanism of Mind. Then you will almost see how the cogs in your own mind turn.
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7 of 8 people found the following review helpful By Herbert L Calhoun on March 13, 2008
Format: Paperback
This is perhaps one of de Bono's most subtle and exquisitely crafted books. In it, he lays out his theory of how the mind works -mechanically, that is. His theory, interestingly has preceded the actual findings by, among others, biologists, other neurologists and medical scientists. And after the fact, has proven to be more or less correct.

What is most striking about de Bono's theories is that he does not (as many other scientists do) make lavish claims about the brain's computing powers and abilities, but in fact makes just the opposite claim: that the human brain is a rather crude, clumsy, passive and slow mechanical device as measured by normal computing standards. And further, that it is precisely because of this lack of precision, speed -- and its own passivity -- that makes the human brain good at what it does best: self organization. Once processing begins, the mind has a life of its own.

The key component of mind is of course memory. In fact, following de Bono's lead, it is not too strong to suggest that memory is all there is to mind and consciousness. Everything else in the brain is just mechanics: special and often fleeting arrangements, configurations, modules and sub-modules and functional components of memory formed mostly as byproducts of the mind's activity and processing.

But it is how memory actually is arranged to do its work that is novel and key to understanding the mechanics of the brain. Most often, memory operates "passively" rather than actively. As things happen to it, it reacts by taking on new forms and reorganizing itself into new functions. Taking on new shapes, forms and functions IS the brains way of reacting. "Taking on new shapes and forms" becomes "braining processing.
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