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Have a Crumby Book: A Collection of Wit and Whimsy from Cincinnati's Favorite Bakery Paperback – October 9, 2007


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Product Details

  • Paperback: 160 pages
  • Publisher: Clerisy Press (October 9, 2007)
  • Language: English
  • ISBN-10: 1578603064
  • ISBN-13: 978-1578603060
  • Product Dimensions: 9.9 x 0.3 x 7.1 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,298,597 in Books (See Top 100 in Books)

More About the Author

Former business reporter at The Cincinnati Enquirer. The Hindu finds The Success Effect an "unputdownable read." Whether cultural icon of commerce or kid selling golf balls from the course tee near his backyard, this much I've learned: commerce is about people. It has always been that way. It will always be that way.

Customer Reviews

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Most Helpful Customer Reviews

Format: Paperback
What a deliciously delightful novelty of a book! WARNING: DO NOT read this book when you are hungry. I often found myself drooling on the pages of photographs of popular billboards depicting some of Busken Bakery's finest baked goods. Their appearance is absolutely mouthwatering! I do wish that I lived much closer to Cincinnati, now. I also wish that I could have had the pleasure of seeing some of these billboards in my travels; but alas, I have not.

There is just enough history of the Busken Bakery and its founders to familiarize yourself with the chain and give you a little background on the baking industry. It was interesting and educational. For instance, I know with 100% certainty that I could never be a baker, since I learned that they get up to go to work at 2:00 a.m.

But, again, the real treat here are the photos depicting the clever advertising slogans full of puns; and most importantly, the delectable baked goods themselves! I'm definitely ready for a trip to Cincinnati now. Oh, that won't be necessary--they have a website that offers shipping of their products.

I'm glad I received this colorful book with the funny name as part of the Goodreads Early Reads program; since I don't think I would otherwise have discovered it. It was a pleasant, quick read and should be especially delightful to those lucky people who have grown up with the Busken Bakery as part of their life. I would like to thank the author, publisher and Goodreads for this treat.
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Format: Paperback
Subject: Surprise - from Harvey Schachter review in Globe and Mail, Canada's No. 1 national newspaper
Date: Wed, 12 Mar 2008 06:06:10 -0400

In Addition: "We've been making love since 4 a.m." is a catchy billboard slogan - and accurate, with Valentine's Day cookies baked from early morning at Cincinnati's Busken Bakery. The bakery has been capturing attention in the past 10 years with a series of clever, whimsical billboards that folks in the area look forward to. At Easter, a plate of cookies carries the message "Happy Eater;" at Halloween, creepy cookies are accompanied with a playful twist on Busken - Boosken - breaking the admonition of marketers not to play with your brand name. Not all the signs work, of course: A plate of cookies at Christmas with the message "Fruitcake Is So Last Century" didn't prod fans into diversifying their treats into cookies but instead led to a sellout of fruitcake. Writer John Eckberg tells the bakery's story, mostly letting pictures of the billboards do the work, in Have A Crumby Book (Clerisy, 152 pages, $19.95).
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Format: Paperback
You don't have to have tasted that famously delicious cookies to enjoy this book, or read this book to enjoy the cookies; although each one does enhance the tast of the other. Having left the Cincinnati area, this is one of the best legacy's I have brought with me. It's not just about cookies and the ads, but a culture, a people, and memories. Of course those with less attached heart strings, and a highly developed sense of humor will also enjoy a uniform, long-running campaign of nothing more (or less) than the goodness of baked goods. The dry wit and punny-ness (I know that's unoriginal, but if the shoe fits) are delightful. It's a daily dose of sunshine. Sure to be a good conversation starter around any coffee table. (Product note: for the price, the book is a bit cheap: the inside margins are a bit cramped and you would think $18 should get you a hardcover, but then for a small production, you probably can't expect that much.) Still, it's nostalgic, for nostaligia's sake, and witty for the sake of humankind.
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Format: Paperback
This book is truly delightful and insightful. I bought it as a gift and read it cover to cover before I wrapped it. It's as entertaining as it is educational, and is a must-read for anyone needing a burst of creative energy. Being in the PR/advertising field, it reminded me that my work is supposed to be *fun* and ideas that may seem quirky can be enormously successful sometimes. Have a Crumby Book is enlightening, energizing, and executed as well as Busken's ad campaigns. I've never lived in Cincinnati, have never seen one of these billboards, and have never been to the bakery, but still LOVED this book. It makes a great regional gift, but would also be appreciated and enjoyed by anyone with a sense of whimsy (or a penchant for pastry!)
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