The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader’s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learned, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in the functions of a headline; the ways to write a headline; the different kinds of headlines;and the do’s and don’ts of headline writing. The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
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6 of 6 people found the following review helpful:
2.0 out of 5 stars
General promotional copy misleading,
This review is from: Headline Writing (Paperback)
This may be a very fine headline book, but it is not what I was looking for. I ordered what I thought was a general book about headline writing, but this book is geared to an Indian college student audience - with all samples from the Indian press. Also, the history is very specific to Indian journalism with a section entitled "Headlines in Pre-independence days."
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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headline prop, typographical relief, headline point size, multicolumn display, headline parameters, headline weight, headline width, single column headline, multicolumn headlines, label headlines, boat tragedy, reverse shoulder, descriptive headlines, navigation head, main headline, question headlines, telecast rights, small point size, headline writing, buying brides, feature headlines, headline writer, large point size, analytical stories, second headline Key Phrases - Capitalized Phrases (CAPs): (learn more)
Asian Age, New Indian Express, Tamil Nadu, Times of India, Hindustan Times, Uttar Pradesh, Uma Bharati, Supreme Court, New Zealand, Times New Roman, Andhra Pradesh, Finance Minister, Economic Times, Madhya Pradesh, United States, Aishwarya Rai, India Today, Joint Working Group, Kaho Na Pyaar Hai, Parthiv Patel, Shoulder Point, Sourav Ganguly, Strapline Point, World Bank, Asia Cup New!
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
headline prop, typographical relief, headline point size, multicolumn display, headline parameters, headline weight, headline width, single column headline, multicolumn headlines, label headlines, boat tragedy, reverse shoulder, descriptive headlines, navigation head, main headline, question headlines, telecast rights, small point size, headline writing, buying brides, feature headlines, headline writer, large point size, analytical stories, second headline Key Phrases - Capitalized Phrases (CAPs): (learn more)
Asian Age, New Indian Express, Tamil Nadu, Times of India, Hindustan Times, Uttar Pradesh, Uma Bharati, Supreme Court, New Zealand, Times New Roman, Andhra Pradesh, Finance Minister, Economic Times, Madhya Pradesh, United States, Aishwarya Rai, India Today, Joint Working Group, Kaho Na Pyaar Hai, Parthiv Patel, Shoulder Point, Sourav Ganguly, Strapline Point, World Bank, Asia Cup New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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