Customer Reviews

Heads in Beds: Hospitality and Tourism Marketing

5 star:		(15)
4 star:		(2)
3 star:		(0)
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1 star:		(0)

 

 

There are currently enough books devoted to hospitality marketing to fill a small library. Heads in Beds holds several advantages over many of these volumes:

1) It is not a "door stop": Measuring in at a slim 253 pages it is easy to read and digest

2) It is written for the layman: No unnecessary jargon is used to confuse and bemuse. Raza is to the point and doesn't waste words.

3) It covers the basics well: Defining who your market is, what your product is, and ways you can get the word out through advertising and the media. Furthermore, Raza gives excellent information on branding your property, creating effective brochures, and dealing with travel agents - information that can apply to any type of tourism business

4)It is written for all types of properties: Much of the information is general enough that it can apply to both B&B's and hotels large and small.

While not all strategies in this book will be suitable for every tourism business, there are enough valuable hints contained to make it worthwhile reading for anyone who owns or operates a hospitality property, or is interested in marketing in general.

I normally don't take the time to write book reviews, but this book was so amazing that I felt obligated to comment. It is succinct, well-written, and extremely easy to read. The ideas in this book can be applied to any type of hospitality product. Mr. Raza supplements the text by giving links to websites the readers can visit to obtain more information.

The chapters:
1) Hospitality and Marketing
2) The Market
3) Products
4) Branding
5) Advertising
6) How to Create Better Brochures and Collateral Materials
7) Public Relations
8) Promotions
9) 25 Proven Ways to Reach Travel Agents
10) Coop Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour Operators
11) Internet Marketing
12) Loyalty Marketing
13) Marketing Operations
14) Behind the Budget
Appendix: The Marketing Plan

I've worked my entire career in tourism and hospitality and this is one of the best trade books that I have read. I wish I had it as one of my courses in college or when I started my career. It would have made my life much easier. the great thing about it is that it reads very easy yet the covered material is very detailed and in depth. Great information on branding, designing brochures, loyalty marketing, travel agent and touroperator marketing, public relations, promotions, budgets, product development, even how to work with photographers and more. It even contains a marketing plan and a lot of websites for additional information. Even the images throughout the book are cool. Too bad that they are black and white and not color.

I got it as a gift. I don't read too many business books anymore because they all sound too similar. But this is an exception. It's easy to read and provides actually valuable information and practical tips...a great desk reference and the writer obviously has a sense of humor because some comments are just hilarious. If you work in tourism like me, you should read it.

Yes, this is a serious resource for marketers, advertisers and ad agency staff I hospitality and travel and even beyond. I create advertising and promotions for some travel clients and this is the best book so far on the subject. "The product as an element of the brand. The brand's body language. Challenges of branding. The knowledge it takes to manage and approve advertising. The fine line between creativity, salesmanship and art. Running promotions instead of demotions. The price as a key marketing tool...." The list goes on and on...just one solid advice after another. Creative, to the point, witty. Finally an author that gets it. ANYONE who works in developing, marketing or creating advertising for travel and tourism must read this.

I have bought and read 5 different books on hospitality and marketing in the last 12 months alone. And while most books contain good information, this one truly tells you what you need to know. Reminiscent of Ogilvy and Caples, with a twist for the new millenium, and in the context of hospitality and travel, but avoiding puffery, he makes sure you are using your marketing to produce results and not waste any money. He provides enough detail about key marketing actions...from advertising to public relatsions...to branding...to promotions...to loyalty marketing and working with travel suppliers. He even has an entire chapter devoted to managing the marketing budget and how to maximize your dollars...I can't remember another marketing book that does that. This is great for anyone who needs to manage the process, which is what most of us need. I'm not the one creating those ads or brochures, or taking those pictures, but I sure as hell need to educate myself on the process so I can manage well and make educated decisions and this book does exactely that. And if you are new to the business and look to enter hospitality this is a great book to tell you what it takes to fill a hotel and attract guests.

Just finished reading it and loved it! I am a hotel executive and always on the lookout for good literature that will help me improve my company's business. Heads In Beds is not only full of great facts, tips, and examples but is a great read too. The author tells it like it is...no holds barred...sometimes even funny. If there's a single marketing book to read, this is it!
Great marketing advice even for people outside of travel and tourism.

This book is really good. however my main problem with is that it is mainly good for the American resort market, and not so useful in European circumstances speciall in smaller individual cityhotels.
I have to stress that it is very well written but not what i was looking for.
It is also abit dated. nevertheless I think everyone working this field shoud read it!

I LIKED THE TOPICS COVERED AND THE PROGRESSION OF THE MATERIAL IS LOGICAL. THE CONVERSATIONAL STYLE MAKES IT EASY TO READ--IT ALMOST FEELS LIKE A CONVERSATION WITH THE AUTHOR. I ALSO LIKE THAT ALMOST EVERY CHAPTER ENDS WITH A LIST OF INTERNET ADDRESSES WHICH ALLOW THE READER TO LOOK INTO ADDITIONAL INFORMATION REVIEWED IN THE CHAPTER. EVEN THOUGH THE FOCUS IS ON MARKETING THIS BOOK IS A GOOD RESOURCE FOR ANYONE IN TRAVEL AND HOSPITALITY BECAUSE THE TOPICS INCORPORATE DIFFERENT ELEMENTS OF THE TRAVEL PRODUCT AND DISCUSS THEM AS PART OF THE MARKETING APPROACH. THIS BOOK

As a hotel marketing and PR manager I was expecting "Heads In Beds" to be a revision of some old and well known topics. But, surprisingly, it is fresh, interesting and contains a wealth of useful information and colourful examples. The progression of covered material is logical and the fourteen chapters are well researched. The author draws from personal experiences and the focus on branding throughout the text is very helpful. I recommend it.