Guido is, quite simply the most influential hair-stylist in the world. As a young hairdresser at the heart of hip London, he transferred that energy and inspiration from London's youth-culture to the global mainstream by pioneering radically unstructured styles, seen on the likes of supermodel Kate Moss. Guido's innovations enabled women to think about their hair in a different way: to wear it in public as they would in private, to react against salon styles, to find their own personal looks based on inspiring cutting, coloring and -above all- new ideas. In this collection of 100 Guido classics, one stunning headshot follows another in images of the world's most beautiful models by renowned fashion photographers David Sims and Steven Klein. But this is not just a book for the fashion glitterati: here are not only styles, but also a way of thinking which is so universally powerful that it has influenced an entire generation. With an introductory essay by the out-spoken fashion commentator, Neville Wakefield, this is a hairdressing book like none that has gone before.
Images include styling for Gucci, Jil Sander, Yves Saint Laurent, Versace and Calvin Klein
Features supermodels Kate Moss, Emma Balfour and Stella Tennant
Guido has been creative director for several international hair salon groups
