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Editorial Reviews
Product Description
Heads You Win is a concise guide to writing crisp, original headlines and photo captions. It teaches a step-by-step method for writing headlines and captions, and answers questions about style, punctuation, captilization, and other issues.
About the Author
Paul LaRocque is a veteran newspaper editor and university instructor. He was an editor at the Milwaukee Journal-Sentinel, the Battle Creek Enquirer-News, and the Fort Worth Star-Telegram. He was an instructor at Texas Christian University, Southern Methodist University, and the University of North Texas. He also is author of The Concise Guide to Copy Editing.
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Inside This Book
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First Sentence:
Headline writing can be fun-both for the writers and the readers. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
headline writing, caption writing, next headline, headline writers, writing headlines, good headlines Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virgin Retail Group, Foy Brown, Brown's Barber Shop, Councilman Harry Butts, Debbie Duz Donuts New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Headline writing can be fun-both for the writers and the readers. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
headline writing, caption writing, next headline, headline writers, writing headlines, good headlines Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virgin Retail Group, Foy Brown, Brown's Barber Shop, Councilman Harry Butts, Debbie Duz Donuts New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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What Do Customers Ultimately Buy After Viewing This Item?
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72% buy the item featured on this page: Heads You Win!: An Easy Guide to Better Headline and Caption Writing$11.01 |
 |
11% buy The Copy Editing and Headline Handbook $16.00 |
 |
7% buy Associated Press Guide to News Writing: The Resource for Professional Journalists $11.18 |
 |
5% buy The Concise Guide to Copy Editing: Preparing Written Work for Readers $10.10 |
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