The fourth edition of the landmark book, Health Behavior and Health Education
, offers an accessible, comprehensive, in-depth analysis of the health behavior theories and practices that are most relevant to health education. This thoroughly revised edition includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. The volume includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.
Praise for the Fourth Edition of Health Behavior and Health Education
"Once again, the editors and contributors to the fourth edition of Health Behavior and Health Education provide up-to-date, comprehensive coverage of health behavior theories at the individual, interpersonal, and community levels along with meticulous attention to the application of theory for research and practice. This book is an extraordinary resource for students, researchers, practitioners, and policy markers."
—Susan J. Curry, Ph.D., dean, College of Public Health, University of Iowa
"This unique volume, with its astonishing breadth and depth, richly captures the energy and dynamism that is translating insight into intervention, planning into practice, and analysis into action. Both public health students and practitioners will find the book engaging and useful."
—Howard Koh, MD, MPH, Harvey V. Fineberg Professor of the Practice of Public Health and associate dean, Public Health Practice, Department of Health Policy and Management, Harvard School of Public Health
"The newest edition of Health Behavior and Health Education is a terrific volume linking theory to research and practice in the continuum of health behavior change. It reminds us of the need for theory to help us ask the right questions to move forward efficiently. There are few classic texts in the health behavior arena—and this is one of them."
—Michael Stefanek, Ph.D., vice president, Behavioral Research and director, Behavioral Research Center, American Cancer Society
is professor and director of the Emory Prevention Research Center and Georgia Cancer Coalition Distinguished Research Scholar in the Rollins School of Public Health at Emory University.
Barbara K. Rimer is dean and Alumni Distinguished Professor of Health Behavior and Health Education in the School of Public Health at the University of North Carolina at Chapel Hill.
K. Viswanath is an associate professor of society, human development, and health in the School of Public Health at Harvard University.