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Health Care Marketing: Tools and Techniques, Third Edition Paperback – December 2, 2010

ISBN-13: 978-1449622213 ISBN-10: 1449622216 Edition: 3rd

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Product Details

  • Paperback: 311 pages
  • Publisher: Jones & Bartlett Learning; 3 edition (December 2, 2010)
  • Language: English
  • ISBN-10: 1449622216
  • ISBN-13: 978-1449622213
  • Product Dimensions: 0.5 x 6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #446,144 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By J. Jordan on December 12, 2013
Format: Hardcover
This book might be one of the most understated books of its kind in the Marketplace. I teach at Carnegie Mellon University's, Heinz College and initially selected this book to be a brief part of my Masters Course. Over the past four years, I have spent more and more time on this book as at least 2-4 students a year tell me that they believed they got a job offer because of this book.

For any student looking to know how to use the tools of marketing and strategy, this is the book for you. For any student desiring to work for a large consulting firm, this is your book. It is concise and to the point.

I apologize to the author for initially underestimating the impact of his work, as Voltaire stated "Common sense is not so common".

Thank you John
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1 of 2 people found the following review helpful By LeAnn's Amazon on September 5, 2012
Format: Paperback
The book is written in an easy to understand format. I recommend this book to anyone who is studying healthcare marketing.
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0 of 2 people found the following review helpful By E2 on September 19, 2011
Format: Hardcover Verified Purchase
Thank you for sending this out so quickly! I received this book plenty of time before my class started! This text was in wonderful shape, just as described
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