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2 of 2 people found the following review helpful
4.0 out of 5 stars Very Informative
I just began a career in healthcare marketing and this book has been a great source of information. It gives practical knowledge for everyday use by a marketer in the healthcare field.
Published on September 8, 2008 by B. Porton

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2 of 2 people found the following review helpful
3.0 out of 5 stars There are other books
The review of this book starts with "Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations"
NOT SO! There is an outstanding book on marketing (at the level of an individual practice) which has been around for a few years...
Published on August 23, 2009 by Matthias G. Muenzer


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2 of 2 people found the following review helpful
3.0 out of 5 stars There are other books, August 23, 2009
This review is from: Health Services Marketing: A Practitioner's Guide (Paperback)
The review of this book starts with "Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations"
NOT SO! There is an outstanding book on marketing (at the level of an individual practice) which has been around for a few years and is now in the third edition. It is Dr. Neil Baum's book "Marketing your clinical practice". It contains the basics of marketing the work of a physician under all circumstances, and this book was written by a physician for physicians. Written by someone who has been there, done it and who succeeded. Written by someone who is wearing the shoes of a physician and truly has the exprience what it is about.Health Services Marketing: A Practitioner's Guide
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2 of 2 people found the following review helpful
4.0 out of 5 stars Very Informative, September 8, 2008
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B. Porton (Broken Bow, OK United States) - See all my reviews
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This review is from: Health Services Marketing: A Practitioner's Guide (Paperback)
I just began a career in healthcare marketing and this book has been a great source of information. It gives practical knowledge for everyday use by a marketer in the healthcare field.
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5.0 out of 5 stars Book, May 18, 2013
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This review is from: Health Services Marketing: A Practitioner's Guide (Paperback)
This was a really good book. I have been a nursing home marketing director for 14 years and this book is a good tool. Order it if u can get ur hands on it.
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Health Services Marketing: A Practitioner's Guide
Health Services Marketing: A Practitioner's Guide by Richard K. Thomas (Paperback - October 22, 2007)
$49.99 $44.29
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