Healthcare Tsunami offers a perspective on the emerging field of healthcare consumerism and differentiates it from past discussions by healthcare professionals. Authors Halverson and Glowac, both experts in research and branding, document how converging trends in multiple industries are creating a wave of change like nothing the healthcare industry or U.S. business has ever seen. Healthcare Tsunami is a definitive introduction to the future of American healthcare after the pressure builds to a point where it develops into the largest wave of change ever experienced by U.S. business.
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About the Author
Dean Halverson is CEO of The Leede Research Group, a full-service marketing research and information firm, with offices in Wisconsin and Minnesota. Leede conducts work nationally with a staff of 85 research professionals. The company also partners with a network of professional firms around the world who help to complete projects with international components. Leede has become a leader in the growing field of healthcare consumerism. Halverson has more than 25 years of marketing and research experience and has managed healthcare-related research projects since 1983. His firm has conducted millions of interviews with consumers of all kinds, working for major companies in health, insurance, financial services and consumer products. Wayne Glowac, CEO of Glowac, Harris, Madison, Inc., has helped clients achieve uncommon results for more than 25 years. Glowac+Harris is a full-service advertising agency specializing in advertising, public relations and brand consulting and whose experience includes a diverse range of business and consumer clients. Glowac+Harris has helped companies across business and consumer sectors better understand and manage their most vital asset, their brand. More than just a logo or slogan, branding involves the process of understanding and managing customer expectations and feelings. Glowac has pioneered a number of processes that help clients better understand the key elements which are inherent to successful brand management. The agency’s BrandSMART™, a branding seminar, has been shared with thousands of companies across the United States. The Glowac+Harris BrandMAP™, a best-practice method for defining a brand position, has helped dozens of clients generate above-average return for their marketing investments.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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retail clinics, coming tsunami, medical literacy, retail healthcare, healthcare marketing, rising healthcare costs Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, The Leede Research Group, Blue Bank, Blue Cross, Marshfield Clinic, Commonwealth Fund, Mike Baldwin Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
retail clinics, coming tsunami, medical literacy, retail healthcare, healthcare marketing, rising healthcare costs Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, The Leede Research Group, Blue Bank, Blue Cross, Marshfield Clinic, Commonwealth Fund, Mike Baldwin Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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