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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information Hardcover


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Product Details

  • Hardcover: 294 pages
  • Publisher: Harvard Business School Press (November 1990)
  • Language: English
  • ISBN-10: 0875842410
  • ISBN-13: 978-0875842417
  • Product Dimensions: 9.5 x 6.5 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,586,887 in Books (See Top 100 in Books)

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2 of 11 people found the following review helpful By A Customer on October 8, 2001
Format: Hardcover
For anyone interested in conducting research that will be used, this is an absolutely essential resource. A lot of claptrap has been written about knowledge use. In contrast, this is an extremely solid, scientific, helpful volume.
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