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2 of 11 people found the following review helpful:
5.0 out of 5 stars
A superb resource that goes far beyond marketing,
By A Customer
This review is from: Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information (Hardcover)
For anyone interested in conducting research that will be used, this is an absolutely essential resource. A lot of claptrap has been written about knowledge use. In contrast, this is an extremely solid, scientific, helpful volume.
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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information by Vincent P. Barabba (Hardcover - Nov. 1990)
Used & New from: $0.01
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