The Heart of Marketing: Love Your Customers and They Will Love You Back [Paperback]

Judith Sherven (Author), Jim Sniechowski (Author)

Book Description

Publication Date: May 1, 2009

This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.

This book:

Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;

Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;

Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.

Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.

Editorial Reviews

Review

This title may sound a little `hoofy-poofy' but don't let it fool you. Even if you're a hard-nosed skeptic who shudders at words like `love' and `heart' this book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect. --Mark Joyner, #1 Bestselling Author of "Simpleology," www.SIMPLEology.com

Reading The Heart of Marketing, you'll find yourself swept into the consciousness enriching experience of relating with your customers as spiritual partners. Unlike many books, here you find spiritual marketing made practical and down to earth, while you are taken on a journey to personal and professional freedom - through the heart. --Christine Kloser, Best selling author of "The Freedom Formula" www.TheFreedomFormula.com

Review

Reading The Heart of Marketing, you'll find yourself swept into the consciousness enriching experience of relating with your customers as spiritual partners. Unlike many books, here you find spiritual marketing made practical and down to earth, while you are taken on a journey to personal and professional freedom - through the heart.

I really like the message embodied in The Heart of Marketing. Part marketing, part self growth, part spiritual expansion, this book opens the way for your much larger future while changing the way we've all thought about business and making money.

See all Editorial Reviews

Product Details

• Paperback: 182 pages
• Publisher: Morgan James Publishing (May 1, 2009)
• Language: English
• ISBN-10: 1600375596
• ISBN-13: 978-1600375590
• Product Dimensions: 8.9 x 6.1 x 0.6 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (25 customer reviews)
• Amazon Best Sellers Rank: #994,011 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Selling - Spiritual Service?, May 4, 2009

By 

Cathy Perkins (North Carolina, USA) - See all my reviews

This review is from: The Heart of Marketing: Love Your Customers and They Will Love You Back (Paperback)

Do you like to sell? If so, do you like to 'hard sell' people? I don't like either so was very bad at selling. Then I found Judith and Jim and their book, "The Heart of Marketing: Love Your Customers and They Will Love You Back."

Here is what convinced me -

"When someone has a problem they can't solve by themselves--and you have a solution in the form of a product or service -- you have an ethical,even moral obligation to make your solution available to as many people as you can.

If you don't,you short change your own creative spirit as well as your business. You shortchange all the people who need what you provide. And you short change Spirit or God, or whatever it is you deem to be The Source of All.

This point of view is fundamental to your larger success as a soft sell marketer."

I certainly never approached selling like that before but it made so much sense! What if we all approached selling with this attitude? Can you imagine how this world would change? It's mind boggling but I'd love to see it happen. Wouldn't you?

Read this book and do your part to help Judith and Jim carry this movement forward. What a world we will live in!

4 of 4 people found the following review helpful:

3.0 out of 5 stars a tad skeptical, May 27, 2009

By 

Suzannah Scott-Hughes (New England) - See all my reviews

This review is from: The Heart of Marketing: Love Your Customers and They Will Love You Back (Paperback)

Food for thought: almost all of the previous reviewers have a marketing tie to the authors by offering "free" special reports, or audio downloads when you buy this book via the author's website. Makes me question the objectivity of the reviews. Here's a quote from the author's web site about this book: "It's about your authenticity, transparency, respect, and partnership--so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you."
Is it just me or is this tactic a bit hypocritical in light of the book's theme?

4 of 4 people found the following review helpful:

5.0 out of 5 stars Soul Saver, May 7, 2009

By 

Kelly A. Cline - See all my reviews
(REAL NAME)   

This review is from: The Heart of Marketing: Love Your Customers and They Will Love You Back (Paperback)

Since I've started using the soft-sell techniques from "The Heart of Marketing," my sales are up, repeat customers ask for me by name and for the first time in 6 years, I love my job, my customers and, most importantly, leave the office every day with my soul intact.