Customer Reviews

The Heart of Marketing: Love Your Customers and They Will Love You Back

5 star:		(20)
4 star:		(4)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Do you like to sell? If so, do you like to 'hard sell' people? I don't like either so was very bad at selling. Then I found Judith and Jim and their book, "The Heart of Marketing: Love Your Customers and They Will Love You Back."

Here is what convinced me -

"When someone has a problem they can't solve by themselves--and you have a solution in the form of a product or service -- you have an ethical,even moral obligation to make your solution available to as many people as you can.

If you don't,you short change your own creative spirit as well as your business. You shortchange all the people who need what you provide. And you short change Spirit or God, or whatever it is you deem to be The Source of All.

This point of view is fundamental to your larger success as a soft sell marketer."

I certainly never approached selling like that before but it made so much sense! What if we all approached selling with this attitude? Can you imagine how this world would change? It's mind boggling but I'd love to see it happen. Wouldn't you?

Read this book and do your part to help Judith and Jim carry this movement forward. What a world we will live in!

Food for thought: almost all of the previous reviewers have a marketing tie to the authors by offering "free" special reports, or audio downloads when you buy this book via the author's website. Makes me question the objectivity of the reviews. Here's a quote from the author's web site about this book: "It's about your authenticity, transparency, respect, and partnership--so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you."
Is it just me or is this tactic a bit hypocritical in light of the book's theme?

Since I've started using the soft-sell techniques from "The Heart of Marketing," my sales are up, repeat customers ask for me by name and for the first time in 6 years, I love my job, my customers and, most importantly, leave the office every day with my soul intact.

For me there's always been some discomfort about selling, especially in the arena of alternative medicine. I've felt that selling required one to go over into an inauthentic and manipulative "dark side." That's why I have never "sold" my services or anything, really.
In their book, "The Heart of Marketing", Jim & Judith have shown a way to sell which feels natural for me and in integrity with how I want to be treated as a customer. Now, with their soft sell philosophy, I've finally got an appropriate way to sell and market my services as a Doctor of Oriental Medicine.
Julian Lange, OMD, LAc www.MeridianHolistic.com

What is there to learn about marketing about being direct mail supervisor at J Walter Thompson, director of marketing at The New York Times Company and e-marketing consulting guru for IBM? Everything. Whatever I've known in my mind has melded now into my heart. Everything I didn't know viscerally--primarily, that marketing is a loving act that serves people one at a time--I now fully grasp thanks to Judith and Jim's ultimate book on what successful marketing is really about. Whether you're a novice or a pro, this book will make you feel better, think better, market better and live more fully. I strongly recommend it.

Art Klein, Owner
Art Klein Direct Marketing

The GOOD thing about the Internet is that it allows anyone to market their goods or services. The BAD thing about the Internet is that it allows anyone to market their goods or services.

You have to market online to be profitable in today's information-overloaded society, but you have to distinguish yourself from the hucksters who are all hype.

"The Heart of Marketing: Love Your Customers and They Will Love You Back" explains the complex world of Internet marketing in a way that anyone can understand. More importantly, it teaches professionals how to grow their businesses by marketing themselves with dignity, so that they don't sound like a walking infomercial.

Glenn Shepard,President
Glenn Shepard Seminars
Nashville, TN

[...]

I received my copy of "The Heart of Marketing" this afternoon and while flipping through the book I found something that jumped off the page and I could not put the book down until I finished it 3 hours later. When Judith explained about how offended she was by traditional marketing I was hooked because that is exactly what I often felt.

Judith and Jim have hit the nail on the head about how badly many people feel when they are forced to use traditional marketing techniques in order to sell their products or services. Selling using hype and inflated promises just seems wrong to many people me included.

I am a virtual assistant and I specialize in helping coaches, consultants, speakers, authors and other solo-entrepreneurs create a profitable and sustainable internet business by teaching them to use Social Media to develop relationships with people in their target market. The goal is for those people to ultimately become clients but the relationship comes first and then hopefully continues after they become a client.

Social Media is the perfect venue for heart to heart marketing because the relationship must come first. I will definitely recommend this book to all my prospects and clients because it clearly explains how it is possible to market yourself without compromising your ideals or convictions. It explains why the sale can be and should be a win win situation for both parties.

I want to thank both Judith and Jim for realizing the need in the marketplace and then for having the courage to step out of their own comfort zone and to bring the book to print.

Am I enthusiastic about this vanguard book? You bet I am! Finally there is a no-sell, connect-with-the consumer bible. This is what true, effective marketing is all about. Judith and Jim, using their psychological and relationship skills and Internet marketing savvy, have asked thousands and determined what consumers REALLY want.

And what they want is to feel comfortable with the people with whom they do business, to trust them and know they have the consumers' best interests at heart. Hence, the heart" of marketing. It's all about the core of marketing: consciousness, conscience, values, and seeing marketing as a service - a "spiritual" service.

The book goes into every aspect of soft-sell marketing, from promoting benefits to consumers to writing profitable soft-sell copy to over-delivering of value. It's straight-forward, reader-friendly, and content-rich.If I were to have written a book for my ConfidentSelfPromotion.com audience, this is what I would have wanted to write.

And it couldn't have come out at a better time when consumers in hard economic times are even less willing to tolerate a hard-sell approach. Soft-sell marketing shows understanding, empathy, and presents consumers with the solutions to their problems without pressure. As Judith and Jim say, "It's all in the connection." This is, hands down, a MUST-READ!

If you are tired of the heartless business practices you find in America today, then you need to see how each and every one of us can have a part in changing this once and for all. Our economic turmoil proves how HEARTLESS business has become. If you want to grow your business, make more money, stay in integrity and put HEART back in America, you NEED to read this book. We all owe it to ourselves to turn this country around by putting heart, love and integrity back into the American way and American business. This also applies to world wide business. Judith and Jim show us how.

The ground breaking concepts in the "Heart of Marketing, Love Your Customers and They will Love You Back" have truly given me the courage to think much bigger in my Holistic Chinese Medicine business. I didn't have a clue that it was possible to reach more clients and still keep connected. Judith and Jim have clearly demonstrated that not only is it possible but it is essential for us to make this shift for a healthier, saner and more heart-connected world. I am very grateful to have found this book both personally and for the health and heart of my business.
Susan Lange OMD, L.Ac[...]