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Heart & Sold: How to Survive and Thrive in Real Estate Paperback – May 19, 2009

4.8 out of 5 stars 26 customer reviews

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Editorial Reviews

From Publishers Weekly

Tales from the residential real estate trenches are complete with attempted tear-jerking from former model Fitzgerald. The author took a running start at selling real estate after leaving behind a violent ex-husband in New York and arriving in L.A. with her infant daughter in tow, with few belongings, no education and no job prospects. After a rocky start, she's grown to be one of the most successful agents for Coldwell Banker. Fitzgerald runs through frustratingly general advice on ambition, leadership, building rapport among would-be clients, navigating a bewildering industry and looking the part of a successful businesswoman. Though Fitzgerald strives for practical advice with cheerful chapter wrapup lessons, interviews with inspirational professionals and practice sales scripts, the advice is disorganized and vague, and the personal-story prose off-putting and melodramatic (My fairy-tale husband and life had shattered on the marble floor like a fallen mirror—razor-sharp shards of glass lacerating my hopes, my dreams, and my heart). Would-be realtors seeking advice would be best off looking elsewhere, as this book tries too hard to be both a memoir and a how-to guide, and thus falls short at both. (Mar.)
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Review

"Through her absorbing stories and life experiences Valerie gives advice to anyone looking for a new beginning in their life or business. A great read." -- Larry King

"After reading this book, you will feel that you too can accomplish anything your heart desires." -- Vanna White

"Heart and Sold is inspirational for any woman -- or anyone -- struggling to build a business of their own. Valerie's personal triumphs will make you feel like you can do anything." -- Leeza Gibbons
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Product Details

  • Paperback: 320 pages
  • Publisher: Atria Books (May 19, 2009)
  • Language: English
  • ISBN-10: 1416542922
  • ISBN-13: 978-1416542926
  • Product Dimensions: 5.5 x 1.1 x 8.4 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #1,025,644 in Books (See Top 100 in Books)

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More About the Author

As a single mom with a successful real estate career, Valerie Fitzgerald ascribes to the belief that you can achieve anything in life that you set your mind to - as long as you believe in your own personal power.

Over the last nineteen years, Valerie has risen to the top of the real estate world by single-handedly building a multi-million dollar real estate business from the ground up, establishing her own charity foundation, and speaking to thousands of people around the country at numerous business conventions. Her talent for the real estate business along with her drive for success have repeatedly put her on Coldwell Banker's Top 10 Agents Nationwide list, and earned her the prestigious honor of being recognized as the real estate agent with the highest residential real estate sales volume in Los Angeles County for a given year. Most recently, Valerie is honored by the Wall Street Journal as being among the Top 200 real estate agents nationwide, and won The Los Angeles Business Journal's 2008 Excellence in Marketing award.

Valerie's new book, Heart and Sold, is an insightful journey through the emotional and tangible challenges of regaining one's personal power while building and maintaining a successful business--regardless of the country's economic situation.

Customer Reviews

Top Customer Reviews

Format: Paperback
Heart and Sold will help you become a better realtor, a better entrepreneur, a better human. A must read!

It will teach you how to communicate with clients, get organized and stay on time - all signature attributes you need to build a successful career in any business.

I couldn't put down the first 35 pages of the book as I witnessed Valerie's bio and back story unfold from 25 years ago to today as she continues to rock the Los Angeles real estate world.

This book has also helped me become a better listener to my clients and become someone they can deeply trust. I've witnessed a profound change in my attitude and I think I've become more positive...not only at work, but with my family and friends.

Thanks Valerie. I can't wait to read your next book!
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Format: Paperback
Heart and Sold is a truly inspiring read. I would recommend this for anyone, whether you have been in the real estate business for years or just thinking about entering it. Valerie's honest and candid rendition of her life and business experiences will not only bring a smile to your face but encourage you immensely.
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Format: Paperback Verified Purchase
The beautiful Valerie Fitzgerald has written a "bible" for those wanting to pull themselves up and get going in life. Her book might help us become materially wealthy, and it is sure to make our personal strengths richer. I recommend this very well written book to anyone who has hope and a pulse.

Deborah Dozier Potter, author of Let Buster Lead Let Buster Lead
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Format: Paperback
Valerie Fitzgerald's Heart and Sold: How to Survive and Build a Recession-Proof Business reminds us that truly anything is possible. From Manhattan model to single Mother and now real estate agent to the celebrities, Valerie's new book inspires and guides us step-by-step on how to realize our own success in business and in life.
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Format: Paperback Verified Purchase
An easy read, and she certainly overcame many obstaclees to create her own success.
My career also stemmed from personal hardship, and I could relate to the author in many ways. I enjoyed the book very much, and have often thought about sharing my story in a book. The book is inspiring, and a great chick book.

Nancy Deichman
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Format: Paperback
This book will make you cry, laugh and inspire from page one. Once you start reading it, you cannot help but to finish the entire book. Valerie's candid sharing of her own life, filled with challenges and how to overcome them will encourage and inspire all ages. Whether you are in real estate or any other profession, "Heart & Sold" will motivate you to strive for the best and to believe in your dreams. A must read for any profession! Highly recommended.
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Format: Paperback
I am a Real Estate Broker and since completing this book, I have asked my Director of Education for my office to read this book as well. I am thinking of making it required reading for any new agent coming to our Company.

I enjoyed the book for several reasons. The first, it is inspirational, and agents need inspiration more now than ever these days. The transparency of Valerie's early life is highly admirable and endears a reader to her personally.

Secondly, the book is pragmatic in teaching agents the basics and human side of the real estate business, in addition to pointing out the need for business systems. I often disagree with the "Selling Philosophy" of some real estate trainers, but with this book, Valerie is right on. Valerie's philosophy and mine are similar in that we both consider real estate sales more about building relationships and helping people achieve their dreams. The agent's role is very crucial because they act as both the "Coach" and the "Quarterback" of the transaction.

Thirdly, this book is expansive because it is good for new agents entering the business, for agents that want to improve their business, and for seasoned agents that want to build a team. Great Book.
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Format: Kindle Edition
This is an awesome book. Love the truthfulness and straight forward content in this book. Time to increase our quality work as real estate agents !
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