Heart & Sold [Kindle Edition]

Valerie Fitzgerald (Author)

Book Description

Publication Date: May 19, 2009

Heart and Sold is an insightful journey through the emotional and tangible challenges of regaining one's personal power while building and maintaining a successful business -- regardless of the country's economic situation. Valerie Fitzgerald, one of the country's leading real estate agents, candidly recounts her personal journey from unemployed single parent to entrepreneur, philanthropist, and renowned corporate executive.

From beginners just getting started in residential real estate to seasoned agents -- or anyone in business looking to take their game to the next level -- this step-by-step guide teaches readers the art of selling. With her personal touch, Fitzgerald shows readers how to manage clients with style, choose the right company and the best mentor, establish a stellar reputation in their field, develop a daily schedule for running a home office, and maintain a successful attitude every day. With all of her tools at their fingertips, readers will also soon be shooting for the stars. Heart and Sold shares the mind-set of a respected businesswoman who gracefully balances the demands of an empire with the intimacy of her family, and is a model for working and living that can be applied to any desire or discipline.

Editorial Reviews

From Publishers Weekly

Tales from the residential real estate trenches are complete with attempted tear-jerking from former model Fitzgerald. The author took a running start at selling real estate after leaving behind a violent ex-husband in New York and arriving in L.A. with her infant daughter in tow, with few belongings, no education and no job prospects. After a rocky start, she's grown to be one of the most successful agents for Coldwell Banker. Fitzgerald runs through frustratingly general advice on ambition, leadership, building rapport among would-be clients, navigating a bewildering industry and looking the part of a successful businesswoman. Though Fitzgerald strives for practical advice with cheerful chapter wrapup lessons, interviews with inspirational professionals and practice sales scripts, the advice is disorganized and vague, and the personal-story prose off-putting and melodramatic (My fairy-tale husband and life had shattered on the marble floor like a fallen mirror—razor-sharp shards of glass lacerating my hopes, my dreams, and my heart). Would-be realtors seeking advice would be best off looking elsewhere, as this book tries too hard to be both a memoir and a how-to guide, and thus falls short at both. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Heart and Sold is inspirational for any woman -- or anyone -- struggling to build a business of their own. Valerie's personal triumphs will make you feel like you can do anything." -- Leeza Gibbons

See all Editorial Reviews

Product Details

• File Size: 335 KB
• Print Length: 321 pages
• Page Numbers Source ISBN: 1416542922
• Publisher: Atria Books; Original edition (May 19, 2009)
• Sold by: Simon and Schuster Digital Sales Inc
• Language: English
• ASIN: B00283W4EC
• Text-to-Speech: Enabled
• Amazon Best Sellers Rank: #286,221 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

More About the Author

As a single mom with a successful real estate career, Valerie Fitzgerald ascribes to the belief that you can achieve anything in life that you set your mind to - as long as you believe in your own personal power.

Over the last nineteen years, Valerie has risen to the top of the real estate world by single-handedly building a multi-million dollar real estate business from the ground up, establishing her own charity foundation, and speaking to thousands of people around the country at numerous business conventions. Her talent for the real estate business along with her drive for success have repeatedly put her on Coldwell Banker's Top 10 Agents Nationwide list, and earned her the prestigious honor of being recognized as the real estate agent with the highest residential real estate sales volume in Los Angeles County for a given year. Most recently, Valerie is honored by the Wall Street Journal as being among the Top 200 real estate agents nationwide, and won The Los Angeles Business Journal's 2008 Excellence in Marketing award.

Valerie's new book, Heart and Sold, is an insightful journey through the emotional and tangible challenges of regaining one's personal power while building and maintaining a successful business--regardless of the country's economic situation.