It's shocking to me that people would pay $350 for a heater that puts out the exact same amount of heat as a $19.95 heater available at most major retail stores. If you read the specification, the heater in the HeatSurge fireplace is a 1,500 watt quartz ceramic heater.
And guess what? My local Target has a whole section full of 1,500 quartz ceramic heaters for less than...$30 each. In fact, I bought a 1,500 watt quartz ceramic heater at Target for $19.95, and it works great! The one I bought for $19.95 works so good I bought several more for my house, one for my Mom, one for my Dad, and two for my sister, all at $19.95 each! Actually, some were on sale after Christmas for $14.95 each, and others were two for $20! Nice. And warm.